SEOUL, September 24 (AJP) - Samyang Foods has announced a major milestone for its globally popular "Buldak" hot chicken flavor ramen series, with sales surpassing 8 billion units since its launch in 2012.
The sales figure, which nearly matches the world’s population of 8.2 billion, underscores the brand's immense global success and its role in popularizing Korean cuisine, or "K-Food," around the world, the company said Wednesday.
Exported to more than 100 countries, including the U.S., China, Southeast Asia, and Europe, the Buldak series has become a cultural phenomenon.
Samyang Foods credits this success to its meticulous localization strategies, which have adapted the product, distribution, and marketing to resonate with diverse international markets.
The spicy noodle line has also expanded into a full-fledged brand, with popular spin-offs including sauces, snacks, and ready-to-eat meals. The highly sought-after Buldak sauce is now exported to over 50 countries, becoming a staple condiment for many consumers.
To keep up with soaring demand, the company is increasing production capacity at its Miryang plants, anticipating even faster sales growth for the iconic spicy noodle series.
* This article, published by Aju Business Daily, was translated by AI and edited by AJP.
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