The chatbot, co-developed with LG CNS, is aimed at improving customer experience and strengthening service competitiveness that shippers can directly feel, the company said.
HMM said the service is designed so shippers can get needed information through natural Q&A, like talking with an agent, without knowing precise shipping terms or complex procedures. It can help users check vessel schedules and freight rates, and handle tasks that require specialized knowledge, including △country-specific customs procedures △complex regulatory requirements △whether cargo qualifies as dangerous goods for transport.
To serve shippers worldwide, the chatbot includes real-time translation in 17 languages. HMM said it expects shippers will be able to handle needed tasks immediately, anytime and anywhere, without language barriers, easing their workload.
HMM said it will continue to upgrade its digital services based on actual customer usage data and gradually expand digital transformation closely aligned with shippers’ overall business flow.
An HMM official said the chatbot is focused on fundamentally addressing inconveniences shippers have faced, adding that the company will strengthen its differentiated competitiveness by innovating the shipper experience.
* This article has been translated by AI.
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