◆Hana Tour Seizes 'Coolcation' Demand for Japan in Second Half of 2026
Hana Tour announced on June 8 that it has sold out all seats for its direct charter flights from Cheongju Airport to Matsuyama, Japan, which began earlier this month.
The agency expects continued growth in the Japanese travel market in the latter half of the year. As of May 27, bookings for planned trips to Japan in July and August have increased by 25% and 43%, respectively, compared to the same period last year. Notably, reservations for Hokkaido, a popular summer destination, have risen by 20% year-over-year, with an average daily booking increase of about 60% over the past two weeks, indicating a surge in 'coolcation' demand.
In response, Hana Tour will operate five charter flights on Korean Air from Incheon to Kushiro, Hokkaido, from July 15 to 29. This package includes essential stops at Farm Tomita and Shikisai-no-Oka during the peak lavender blooming season, and it will be sold at a fixed price without fuel surcharge increases.
A representative from Hana Tour stated, "The Cheongju-Matsuyama charter flight has confirmed the potential demand for departures from regional airports and the effectiveness of seasonal customized strategies. We plan to proactively secure seats in popular areas like Hokkaido in the second half of the year to expand customer options."
Modu Tour has launched a new travel exhibition titled 'Summer Vacation Travel Collection' on June 8, targeting family travelers during the upcoming summer break.
This exhibition is designed to help customers easily select packages based on their travel companions and purposes, featuring elements such as relaxation, experiences, culture, and activities. The travel types are categorized into six categories: water recreation, urban exploration, resort relaxation, nature experience, adventure, and educational cultural experiences. Highlighted packages include family-oriented options and resort-style offerings centered around popular Southeast Asian destinations like Phu Quoc, Da Nang, Nha Trang, and Cebu.
Modu Tour has also significantly enhanced family travel benefits. Through its 'Family Travel Level Up Benefits,' the agency offers discounts for small groups, family discounts, and special offers for children, effectively reducing the financial burden on customers.
A representative from Modu Tour remarked, "Summer vacation is a peak season for family overseas travel. Recently, customers are increasingly considering not only relaxation but also experiences and educational activities that can be enjoyed with their children. We will continue to expand our curated travel packages that reflect the preferences, schedules, and companions of family travelers to enhance customer convenience and product competitiveness."
* This article has been translated by AI.
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