Genesis BBQ Group has donated over 10,000 chickens to local communities through various charitable activities from January to May 2026.
On June 15, BBQ announced that it contributed more than 10,000 chickens through programs such as 'Chicken University Good Donation,' 'Family Chicken Relay,' and 'Visiting Chicken Relay' during this period.
The Chicken University Good Donation program, which began in 1999, is BBQ's flagship social contribution initiative, now in its 27th year. It involves franchise owners and employees who participate in the Chicken University training program cooking and delivering chicken to vulnerable groups and welfare facilities.
By the end of May, BBQ had delivered chicken to vulnerable populations in Icheon, Seongnam, Hanam, and Gwangju through the Gyeonggi Province branch of the Korean Red Cross. Recently, the support has expanded to include children's and disability welfare facilities, with donations made to organizations such as Icheon Seong-ae Won and Eliel Dongsan.
In recognition of these efforts, BBQ Chicken University was elevated to the 'Hall of Fame' by the Gyeonggi Province branch of the Korean Red Cross in March. Since signing an agreement in 2024, BBQ has donated approximately 220 million won over two years, with over 100 million won contributed in 2025 alone.
The 'Family Chicken Relay,' a collaborative social contribution initiative involving both the headquarters and franchise owners, has also been conducted nationwide. The headquarters provides fresh chicken, which franchise owners prepare and deliver. In May, franchise owners across Seoul, Gyeonggi, Gangwon, Chungcheong, Jeolla, and Gyeongsang regions participated, delivering a total of 2,000 chickens to community welfare centers, disability and senior welfare facilities, and local children's centers.
BBQ has also continued its 'Visiting Chicken Relay,' which involves reaching out to locations in need based on submitted requests. In celebration of Family Month, BBQ visited Jeongseon Jungsan Elementary School, Icheon Seong-ae Won, the Icheon City branch of the Korean Senior Citizens Association, and the Korean Global Chef High School to deliver chicken.
A BBQ representative stated, "Through various social contribution activities such as Chicken University Good Donation, Family Chicken Relay, and Visiting Chicken Relay, we are spreading warmth throughout the community this year. We will continue to monitor areas in need and expand our charitable activities as a company that coexists with the community."
* This article has been translated by AI.
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