Naver announced the official launch of its generative artificial intelligence (AI)-based interactive search service, 'AI Tab,' on June 26. With this launch, the user base for AI Tab expands from membership users to all users.
The search feature 'Green Dot' will also be restructured around AI Tab. The multimodal search tool 'Smart Lens' has been repositioned next to the AI Tab button for easier access. Additionally, 'Music Search' has been integrated into AI Tab.
AI Tab is designed to understand user search intent and context, connecting them to real actions such as shopping, location exploration, and reservations. All users can access the AI Tab button in the mobile and PC search bars on Naver's main page. Starting next month, users will also be able to access AI Tab from the chat window at the bottom of AI Briefing. According to the company, Naver's main site attracts an average of 50 million visitors daily.
The Green Dot button on Naver's homepage, introduced in 2018, helps users quickly search using voice, images, and location.
Since the beta service began in April, AI Tab has surpassed 4 million cumulative users. During the beta period, the click-through rates (CTR) for product and location cards exceeded 20%. The frequency of AI Tab usage correlates with increased connections to shopping and place services. Users who visited AI Tab more than 11 times clicked on products 2.7 times more and locations twice as much compared to those who visited only once.
The company assessed that AI Tab is evolving into an actionable AI agent that not only provides information but also connects to users' real actions.
The official version of AI Tab includes a feature that intuitively guides users through Naver Maps and real-time reservation availability. Users can seamlessly transition from exploring restaurants or cafes to making reservations and visiting.
In conjunction with the official launch of AI Tab, Naver has equipped it with a next-generation model optimized for action-oriented interactive search services.
This model is a 'Product Native LLM' tailored for Naver's service environment, which sees an average of 50 million visitors daily. It features an optimal size and structure for stable application in large-scale services, ensuring fast response times and high throughput. The model enhances core performance in query understanding, answer summarization, and tool invocation by organically integrating Naver's service scenarios, vertical data, and user feedback based on the existing Hyperclova X capabilities.
Naver plans to continuously strengthen the agent capabilities of AI Tab. In the second half of the year, it will introduce a feature that recommends customized real estate listings based on users' budgets and preferred areas. A health agent feature will also be launched, which will suggest personalized lifestyle and health management methods based on uploaded health check results. Additionally, AI Tab will be integrated into the 'Whale Browser' by the end of the year, expanding its reach across the web environment.
Kim Kwang-hyun, Naver's Chief Data and Content Officer (CDO), stated, "AI Tab is a prime example of Naver's service ecosystem, data infrastructure, and AI technology. With millions of Naver users now able to access AI Tab directly from the search bar, we will continue to expand the differentiated agent experience that connects exploration to execution."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.