On June 26, IPARK HyunDai Development announced it signed a memorandum of understanding (MOU) with KCC to define the signature color standards for the IPARK brand and create a color manual. The signing ceremony took place at KCC's headquarters, attended by Park Hee-yoon, head of the development division at IPARK HyunDai Development, and Baek Chang-ki, vice president of KCC, among other officials from both companies.
This agreement is part of the brand renewal initiative launched to mark the 50th anniversary of the HDC Group. The two companies plan to standardize the colors and painting materials for building exteriors, main buildings, underground parking lots, and common areas, compiling these standards into a manual for application across all sites.
The goal is to unify the previously varied paint colors and finishing standards at different properties, ensuring a consistent brand experience for customers visiting any IPARK development.
The new color system will also incorporate Color Universal Design, allowing individuals with color vision deficiencies and the elderly to easily navigate spaces. This will be achieved by clearly distinguishing pedestrian and vehicle pathways through color, enhancing spatial awareness and wayfinding for a safer and more pleasant living environment.
An official from IPARK HyunDai Development stated, "While there have been limitations in unifying paint colors and finishing standards, we expect this agreement will provide customers with a more consistent brand experience and enable stable quality management. We will continue to implement our brand identity throughout the living environment and enhance the value of IPARK as a life platform that encompasses our customers' lives."
Recently, IPARK HyunDai Development underwent a comprehensive brand renewal, expanding its identity beyond residential branding to encompass a life platform for customers. The company has shifted from its previous strong image centered on 'IPARK Red' to a warmer color palette featuring 'Burnt Umber' and 'Ivory,' reflecting its brand philosophy of creating spaces that embody sustainable ecological balance and emotional resonance in everyday life.
Additionally, IPARK HyunDai Development reported a consolidated revenue of 4.147 trillion won last year and has projected a revenue guidance of 4.2336 trillion won for this year. With major development projects like Seoul One IPARK, Cheonan IPARK City, and Cheongju Gagyeong IPARK gaining momentum, stable performance growth is anticipated.
* This article has been translated by AI.
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