SM Entertainment is partnering with global IP content company SAMG Entertainment to co-produce an animation centered on K-pop.
On July 27, SM announced that it has signed a co-production agreement with SAMG for the animation titled 'Superhero Idol Project,' aimed at developing new animation IP for the global market.
The 'Superhero Idol Project' combines the K-pop universe with animated content. The series is planned to consist of 13 episodes, each approximately 20 minutes long, with a target release on global OTT platforms in 2028.
This project primarily targets teenagers and young adults in their 20s and 30s. It aims to attract both K-pop fans and animation viewers through storytelling that merges artist IP with superhero narratives.
SM will be involved in the planning and production of the key music featured in the project, as well as in the singing and overall performance. The company intends to leverage its accumulated expertise in music production and performance to enhance the quality of the animation content.
Both companies plan to expand this project beyond animation production into an integrated IP business model that encompasses music, concerts, management, and video licensing.
* This article has been translated by AI.
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