Hite Jinro's summer limited edition fruit sparkling beverage, Terra Sparkling, has sold out its initial production of 1.5 million cans within just 20 days of its launch.
On August 24, Hite Jinro announced that all 1.5 million cans (based on factory shipments) of Terra Sparkling, released on August 4, have been sold out.
Terra Sparkling expands the carbonation of the beer brand Terra into a fruit sparkling beverage. It is made with a base of Spanish white wine and fruit juices, available in three flavors: tomato, lemon, and watermelon. The alcohol content is 4.6% for tomato and watermelon, and 7% for lemon.
From the outset, Terra Sparkling generated buzz on social media, leading to a shortage of the product. To date, over 430 related posts have been made, with cumulative views exceeding 15 million. Consumers flocked to convenience store apps to check stock, making it the top search item.
In the first two weeks of August, some major supermarkets reported sales more than three times higher than existing domestic ready-to-drink (RTD) products. Among the three flavors, tomato had the highest sales rate. Currently, some distribution channels are experiencing early sellouts of limited quantities, prompting inquiries about restocking.
Originally planned as a limited release, Hite Jinro has decided to increase production due to the faster-than-expected sales. The additional stock will be supplied to distribution channels as it becomes available.
A marketing official from Hite Jinro stated, "Although this product was prepared for the summer season, the strong carbonation and distinctive flavors have received a positive response, leading to quicker sales than anticipated. We will promptly supply additional stock and continue to introduce new products and experiences utilizing Terra's carbonation."
Meanwhile, according to market research firm Euromonitor, the domestic RTD alcohol market is projected to grow from 35.8 billion won in 2022 to 119.4 billion won by 2024, more than tripling in two years, with last year's market expanding to approximately 163 billion won. The industry anticipates that this year's market size will exceed 200 billion won.
* This article has been translated by AI.
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