KB Kookmin Bank is launching a care and support service aimed at senior customers. This initiative comes as the proportion of the elderly population in South Korea surpasses 20%, prompting the bank to strengthen its strategy to attract this demographic.
On August 24, KB Kookmin Bank announced the release of the 'KB Golden Life Care and Support Service' through its KB Star Banking platform.
This service has been developed in response to the growing demand for care and support services due to an aging population. According to the National Statistical Office's '2025 Population and Housing Census,' the number of individuals aged 65 and older reached 10.72 million at the end of last year, an increase of 601,000 from the previous year. The elderly now account for 20.7% of the total population, marking the first time this figure has exceeded 20% since records began.
KB Kookmin Bank has collaborated with KB Life Insurance to provide a comprehensive service that includes facility searches, cost calculations, and professional consultations. Key features of the service include: searching for care facilities, calculating long-term care costs, providing care status solutions, verifying long-term care grades, and offering care consultations.
A representative from KB Kookmin Bank stated, "We hope this service will help senior customers and their families easily and conveniently access care and support information. We will leverage our group’s capabilities to expand tailored services for seniors that encompass both financial and non-financial aspects."
* This article has been translated by AI.
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