Korean beauty company Kolmar is participating as an official partner in the Seoul Beauty Week for the fifth consecutive year.
Kolmar announced on August 24 that it will take part in the '2026 Seoul Beauty Week,' which runs until the 25th at the Dongdaemun Design Plaza (DDP) in central Seoul.
Now in its fifth year, Seoul Beauty Week serves as a business platform supporting beauty companies' entry into domestic and international markets while showcasing the latest trends in K-beauty.
The number of participating companies has increased from 52 in its inaugural year in 2022 to 147 this year, nearly tripling. The number of buyer countries has also expanded from 18 to 48. Last year, export consultations amounted to approximately $30 million.
Kolmar has themed its booth 'Your Day, Kolmar is with You,' highlighting the research and manufacturing technologies applied to everyday cosmetics used by consumers.
The booth is organized according to the time of day, featuring a '24-hour beauty routine' where visitors can experience skincare in the morning, sun care during the day, and cleansing at night. Researchers will be present in each area to explain the characteristics and technologies of different formulations.
In the skincare zone, visitors can experience the next-generation skin delivery technology, 'Dermafit Micro Needle,' which uses hyaluronic acid to reduce skin irritation while enhancing the delivery of active ingredients. Various skincare formulations will also be displayed for comparison of application and feel.
In the sun care zone, a UV camera will allow participants to see the difference before and after applying sunscreen. Kolmar will also showcase a scalp-specific sun care formulation it developed.
In April, Kolmar developed a scalp sun essence with SPF 50+ to improve the limitations of existing scalp sun care products that cause hair clumping, combining hair and sun care research technologies and expanding its product line to include mists and sprays.
In the cleansing zone, participants can wash off the previously used sun care products and compare their skin condition before and after cleansing using a skin analysis camera. They can also directly experience the cleansing power, application, and feel of different cleansing products. A program for participants to create their own 'cooling mist,' along with a photo zone and roulette event, will also be available.
On the final day of the event, August 25, Kolmar will participate in the beauty startup presentation competition to support the discovery of promising companies.
A Kolmar representative stated, "As an official partner that has been with Seoul Beauty Week since its inception, we will continue to create K-beauty in the daily lives of people around the world with innovative technologies and contribute to the sustainable growth of the ecosystem."
* This article has been translated by AI.
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