How to Purchase the 20% Discounted Agricultural Product Coupons Starting Today

by Lee Dong Geon Posted : August 24, 2026, 16:20Updated : August 24, 2026, 16:20

The issuance of the 'Korea Agricultural Product Coupons,' which allow consumers to purchase domestic fresh agricultural products at a 20% discount, began today.


According to the Ministry of Agriculture, Food and Rural Affairs on August 24, the agricultural product coupons will be sold sequentially by region, with different issuance dates and times. These coupons are mobile vouchers available through Zero Pay, aimed at reducing grocery costs and supporting the consumption of domestic fresh agricultural products, with a discount rate of 20%.


With the agricultural product coupons, consumers can buy a voucher worth 100,000 won for just 80,000 won. The purchase limit is set at 100,000 won per person, combining all 16 types of vouchers issued by region. For example, if a consumer buys 60,000 won worth of one regional voucher, they can purchase an additional 40,000 won worth of vouchers from another region.


The issuance for all age groups started at 2 PM today in Jeonbuk and Jeju, followed by Daejeon, Chungnam, and Chungbuk at 4 PM.


On August 25, sales will begin at 2 PM for Busan, Ulsan, and Jeonnam-Gwangju, and at 4 PM for Gyeongnam and Gyeongbuk. On August 26, sales will start at 2 PM for Gangwon, Sejong, and Daegu, and at 4 PM for Seoul, Incheon, and Gyeonggi.


Prior to this, from August 18 to 23, priority purchasing opportunities were given to those born before 1961.


To purchase the agricultural product coupons, consumers can use mobile apps that support the program. They can access the coupon purchase menu through convenient payment apps like Bifull Pay and OK Pay, or banking apps such as All One Bank, Shinhan SOL, Woori WON Banking, NH Cock Bank, and Hana OneQ. Users can find 'Korea Agricultural Product Coupons,' select their desired regional voucher and purchase amount, and complete the payment.


Additionally, the coupons can be used with regional vouchers such as Gangwon, Gyeongnam, Changwon Nubi, Chuncheon Love, and through mobile banking apps from BNK Gyeongnam Bank, Busan Bank, Gwangju Wabank, Jeonbuk Bank Sok Bank, and IM Shop.


However, the coupons can only be used within the region where they were purchased. For instance, the Seoul agricultural product coupons can only be used at participating stores in Seoul, while the Gyeonggi agricultural product coupons are valid at stores in Gyeonggi.


These coupons are not limited to traditional markets. They can also be used at local food direct sales stores and other participating outlets that primarily sell domestic fresh agricultural products. Consumers can check nearby participating stores using the 'Zero Pay Map' app. The list of eligible stores may vary based on business policies.


The agricultural product coupons issued this time will be valid until November 30. They can also be gifted, with a monthly gifting limit of 300,000 won.


Refund conditions should also be noted. If the coupon has not been used, a refund can be requested within 15 days of purchase, excluding the government discount support amount. If more than 60% of the face value has been used, the remaining balance can be refunded after deducting the discount support amount.


Since July, the Ministry of Agriculture, Food and Rural Affairs has been issuing agricultural product coupons regularly at a scale of 20 billion won each month. Previously, these were mainly operated around traditional markets during holiday periods, but the usage has now expanded to include stores that primarily handle domestic agricultural products, regardless of whether they are traditional markets. Regular issuance of agricultural product coupons is expected to continue until November.





* This article has been translated by AI.