Eduwill announced the establishment of a new 'Growth Division' dedicated to business innovation based on data, and the appointment of Kim Yong-hoon, head of the Growth Research Institute, as its new leader on August 24.
The Growth Division will expand the role of the existing marketing organization, focusing on improving products, services, and overall marketing through customer data analysis.
Initially, the division will concentrate on enhancing customer relationship management (CRM) and improving the 'funnel' that converts potential customers into actual clients. The long-term goal is to establish a data-driven decision-making framework across the organization.
Positioned under the Online Business Division, the Growth Division will collaborate with departments related to online education services and quickly apply data analysis results to service improvements and marketing efforts.
Kim Yong-hoon, the newly appointed head of the Growth Division, is an expert in growth marketing with 15 years of experience in educational companies and edtech startups. He has provided consulting to education and content companies to enhance traffic and conversion rates while leading the Growth Research Institute.
Kim stated, "I feel a great sense of responsibility joining Eduwill at a time when it is expanding its business scope as a global edtech company. I will improve existing services based on thorough data analysis and quick execution, and achieve results in new businesses, including global initiatives."
An Eduwill representative remarked, "With the establishment of the Growth Division and the recruitment of external experts, we aim to drive changes in our work systems and organizational operations, creating a dynamic environment where talent can thrive."
* This article has been translated by AI.
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