Vietnamese youth are encountering obstacles as they enter the labor market. Traditionally, entry-level positions in administration, customer service, and support roles served as practical training grounds for new graduates. However, the rise of AI and automation is narrowing these pathways for young workers.
According to local recruitment agencies on August 24, 2026, the number of mid-skilled jobs that have historically provided a stepping stone for young people is decreasing. Roles that were once easy for newcomers to secure, such as those in administration, service, sales, manufacturing, and some technical fields, are diminishing. Companies are increasingly favoring candidates who can deliver immediate results.
A 20-something resident of Ho Chi Minh City, identified as A, has faced similar challenges. After graduating with a marketing degree last year, A sought positions as a marketing assistant, customer service representative, and business analysis aide, but most listings required prior experience and skills. Ultimately, A chose a real estate sales position with a base salary of 5 million dong (approximately $210) plus commission, but without social insurance. Over the past year, A's average monthly income has fallen short of 10 million dong. A expressed, “I want to grow in my field, but there are no entry-level jobs available.”
The International Labour Organization's '2026 Global Youth Employment Trends' report also indicates a decline in jobs that have historically served as stepping stones for youth. The report estimates that 6.1% of jobs for individuals aged 15 to 29 are in sectors significantly impacted by AI-related changes. While administrative roles are decreasing, demand is rising in fields requiring higher technical and knowledge levels, such as science, healthcare, and engineering.
Disappearing 'First Jobs': AI Taking Over Entry-Level Tasks
Recruitment firm Navigos Group predicts that within the next 3 to 5 years, roles such as data entry, basic administration, scripted customer service, cashiering, and some accounting tasks may be reduced. These positions have often been chosen by new graduates to gain their first work experience. Kao Le Thanh Loan, senior director at Manpower Vietnam, explained that past graduates typically engaged in data entry, document scanning, drafting, and departmental support to learn organizational and procedural skills. “Now, these tasks are being handled by AI or supported by AI,” he noted.
Changes in workforce demand are evident in the business sector as well. Tan Le, CEO of the job community Job Bui, stated that companies that once required 20 to 30 employees for stable operations now maintain only 10 to 15, with core staff numbering fewer than 10. “Even with a reduced workforce, efficiency can remain the same or even improve,” he said.
The customer service sector exemplifies this trend. Job Bui receives about 1,000 messages daily, with most inquiries handled by AI chatbots. The department operates with fewer than two staff members, focusing on quality control and complex issue resolution. Demand for personnel in this area has decreased by approximately 70%.
However, youth hiring has not completely vanished. A Manpower Vietnam survey found that 57% of companies increased their youth hiring in the past year, while 22% maintained their previous levels. Demand is concentrated in engineering, AI model development, IT and data, and marketing. Loan remarked, “The issue is that companies need youth in different ways than before.”
Divided Opinions on Solutions: Calls for Early Career Education and New Pathways
Responses from Vietnamese readers regarding youth employment challenges are mixed. One commenter stated, “This is an inevitable trend, and Vietnam is aligning with global changes.” They argued that high schools should prepare students for the labor market, while universities should focus on more specialized training.
Another reader noted, “Those born after 2000 are finding it really hard to secure jobs,” adding, “If it’s tough for those of us born in the 90s, it’s even harder for you.” Another comment emphasized the need for earlier career guidance in the AI era, warning that if students aim for average studies to enter popular universities, they may end up in sales jobs earning only 7 million dong monthly after graduation.
Experts identify AI proficiency and practical experience as new entry requirements. Nguyen Anh Thi, CEO of Sitare, stated that young people need not only subject knowledge but also the ability to use AI and self-learn. He believes that companies should act as 'extended classrooms' for students, allowing them to engage with equipment, technology, and real work situations during their studies.
Internships are also evolving from mere graduation requirements to opportunities for learning real projects and practical tools. Tan Le explained that having 1 to 2 years of experience does not necessarily mean formal employment, as graduates can demonstrate their skills through internships, personal projects, and portfolios.
He added, “Companies also need to change their hiring practices,” emphasizing that instead of rigidly requiring 1 to 2 years of experience, they should clearly outline the skills needed, creating opportunities for youth and preventing waste of human resources in the market.
* This article has been translated by AI.
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