Nongshim is collaborating with CJ Olive Young and global character IP Sanrio to promote 'K-snacks' to young consumers both domestically and internationally.
The company announced on August 25 that it will launch 'Chicken Leg Nuggets with Seasoned Chicken Flavor' and 'Potato Chips with Sweet Corn Flavor' on August 30 as part of the 'Olive Young Pick' campaign, which combines local delicacies with Sanrio characters.
The two products reinterpret regional specialties as Nongshim snacks. The Chicken Leg Nuggets are inspired by the seasoned chicken from Suwon's chicken street, featuring a sweet and spicy flavor with gochujang and tomato. The Potato Chips utilize corn from Gangwon Province to create a sweet and salty taste. The packaging features Sanrio's 'Hello Kitty' character.
Nongshim will also host offline events in conjunction with the product launch. Throughout September, the company will operate a 'Nongshim K-Snack Tour' pop-up store at Olive Young's Central Myeongdong Town. The store will showcase a total of 10 products, including the new items, four types of bread snacks, two types of chicken legs, and two types of potato chips. The initiative aims to introduce a variety of Korean flavors as snacks to foreign tourists frequenting Myeongdong and expand brand engagement.
A Nongshim representative stated, 'We hope this campaign allows domestic and international consumers to experience Nongshim snacks in a new and fun way. We will continue to enhance consumer experiences that showcase the appeal of Nongshim K-snacks through diverse products and marketing efforts.'
* This article has been translated by AI.
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