Boramex has secured the Grand Prize in the funeral services category at the '2026 Brand Awards,' marking its sixth consecutive win.
On September 2, Boramex announced, "We have won the Grand Prize in the funeral services category at the '2026 Brand Awards.'"
The company achieved a comprehensive score in the 8-point range through a combination of online consumer voting and one-on-one telephone surveys, reportedly scoring nearly twice as high as the next brand.
In a separate consumer survey, Boramex recorded a first-choice recognition rate of 72%, brand awareness of 96%, and a future subscription intention of 56%. The first-choice recognition rate is more than six times higher than the next brand's 11%, while the subscription intention is about four times higher than the next brand's 15%.
According to the Fair Trade Commission, as of the end of March 2026, there were 11,074,000 subscribers to funeral service products, with a total advance payment of 11.2426 trillion won.
As the subscriber base and market size for funeral services continue to expand, consumers now have a wider variety of products and services to compare and choose from. Consequently, competition among companies is increasingly focused on service quality, brand trust, and actual usability, moving beyond simple price competition.
Since its establishment in 1991, Boramex has been operating funeral and funeral services for 36 years. The company has introduced various services, including a price transparency system, funeral limousines, cyber memorial halls, and LED portrait photos, to systematize and modernize funeral services.
With a focus on professional event personnel, directly operated funeral facilities, and digital convenience services, Boramex is enhancing its service competitiveness on-site. Recently, the company has expanded its national funeral infrastructure by acquiring and remodeling the Incheon Namdong Sky Funeral Hall for direct operation.
Under its vision of being a 'Life Curator,' Boramex is broadening its funeral service offerings to include weddings, cruises, travel, health check-ups, and pet services. The company is also expanding the flexibility of its service usage, allowing customers to apply part of their funds to different services based on their circumstances.
Recently, Boramex has extended its business scope to include long-term stay 'one-month living' services in conjunction with premium local infrastructure. These offerings aim to provide local living experiences and are being developed in conjunction with language study programs.
A Boramex representative stated, "Winning for six consecutive years signifies that our expertise and customer trust built over 36 years in the funeral and funeral service sector have consistently led to consumer choice. We plan to continue strengthening our service competitiveness in our core funeral business while expanding various services such as weddings, travel, health, and pets to establish ourselves as a 'Life Curator' that accompanies customers throughout their lives."
* This article has been translated by AI.
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