The exhibition will run from May 1 to Aug. 2 at Hyundai Motorstudio Goyang and Hyundai Motorstudio Busan.
Built around Hyundai’s Nexo hydrogen fuel-cell vehicle, the program uses a Hyundai x Teenieping storyline and hands-on activities designed to help children learn about future energy and vehicles in an accessible way.
A screening room will exclusively show a roughly 10-minute spin-off film, “Hachuping’s Hair-Raising Hydrogen Car Rescue Mission,” in which a Nexo created by Hyundai researcher character Sappunping is stolen and later recovered by racer Hachuping and friends.
Hyundai released a trailer for the spin-off film on April 27 ahead of the exhibition’s opening.
The company will also operate a “Hyundai x Teenieping Experience Zone,” offering edutainment content that follows the Teenieping story to explain how the Nexo works and includes a camping-themed activity.
A separate merchandise area will offer 11 children’s items, including toys and car accessories. Hyundai said it also plans to display award-winning works from the 10th Hyundai Kids Motor Show, with six top-prize entries to be exhibited on the third floor of Hyundai Motorstudio Goyang.
For Children’s Day, Hyundai will stage a “Catch! Teenieping Sing-Along Show” at Hyundai Motorstudio Goyang on May 5, featuring Teenieping characters performing songs and dance for children and families.
“We will work to strengthen brand affinity with children, who are future potential customers, and to secure inspiration for next-generation innovation,” said Ji Seong-won, vice president and head of Hyundai’s Brand Marketing Division.
* This article has been translated by AI.
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