Dongwon Industries announced on June 9 that it will sell domestic tuna caught by coastal fishermen in the form of sashimi.
The newly introduced tuna is notable for never being frozen throughout the entire process from catch to distribution, maximizing its freshness. Dongwon Industries has leveraged its 57 years of expertise in refrigeration and processing, along with its cold chain logistics network, to connect domestic tuna to consumers' tables.
The product will be available through major retail channels, including E-Mart, Lotte Mart, and Hyundai Department Store, as well as on Naver's brand store.
Recently, due to climate change and rising sea temperatures, the catch of domestic tuna along the coast has increased, but fishermen have struggled to secure markets. For instance, the catch of tuna along the eastern coast of North Gyeongsang Province, including Uljin, Yeongdeok, and Pohang, rose from 30,372 kg in 2020 to 163,921 kg in 2024, more than a fivefold increase.
In response, Dongwon Industries has established a new market by directly purchasing tuna caught in coastal waters and processing and distributing it. To build an effective distribution system, the company signed a memorandum of understanding with the Large Purse Seine Fisheries Cooperative in March.
A Dongwon Industries representative stated, "We have quickly commercialized newly available coastal marine resources due to climate change, allowing us to present them to consumers. We will continue to expand the distribution base for our marine products based on mutual growth with fishermen."
* This article has been translated by AI.
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