Lotte Home Shopping Expands Global Reach for K-Health Product 'Bienalsin' in Japan and Vietnam

Lotte Home Shopping is supporting the international expansion of its health supplement brand, 'Bienalsin.'

On June 26, Lotte Home Shopping announced it signed a distribution cooperation agreement with AceBiome, the operator of Bienalsin, in Tokyo, Japan. The signing ceremony was attended by Kim Jae-gyeom, CEO of Lotte Home Shopping, and Kim Myung-hee, CEO of AceBiome.

Under this agreement, Lotte Home Shopping will be the official distributor of Bienalsin in overseas markets, including Japan and Vietnam. The company will also assist in building local distribution networks, developing sales channels, and marketing efforts.

Bienalsin is a health supplement made primarily from a probiotic recognized for its fat-reducing properties. As of last year, it has sold 20 million units, with cumulative sales reaching 1 trillion won.

As part of its initial efforts, Lotte Home Shopping participated in the 'Lifestyle Week Tokyo 2026' event from June 24 to 26, where it operated a promotional booth for Bienalsin. During the event, the company held consultations with major Japanese retailers, health supplement companies, and buyers to establish local distribution channels.

Kim Jae-gyeom stated, "Starting with Japan, we will expand our reach to Southeast Asian markets like Vietnam, supporting Bienalsin to grow into a global brand representing K-health supplements."

Meanwhile, Lotte Home Shopping is also aiding domestic small and medium-sized enterprises in their overseas market development. The functional hair care brand 'Gravity' has signed export contracts with five European countries, including France and Italy, and has entered the French department store Printemps.

Additionally, 'Romams Diapers' from Lotte Group's first in-house venture Daddy for Bebe has secured over 100 sales channels in Hanoi and Ho Chi Minh City, Vietnam, and has entered the local premium baby products shopping mall 'Vinaquick.'