Korean Air announced on July 27 that it held a voice donation campaign called 'Better Tomorrow Studio' at its headquarters in Gangseo-gu on July 24.
Employees from five airlines under the Hanjin Group, including Korean Air, participated in the initiative. This year, Jin Air, Air Busan, and Air Seoul employees joined in to enhance the effort.
Notably, the social contribution activity saw voluntary support from employees eager to donate their voices. Among them were cabin crew members with experience as in-flight announcement trainers, announcers, and reporters, as well as many general staff.
For the English book recordings, participants were selected based on their proficiency in English to ensure effective communication. After receiving training from professional voice actors, they rehearsed and recorded their assigned portions of the storybooks.
The audiobooks produced include six Korean fairy tales and two English fairy tales, totaling eight titles. The selection of books allows children to indirectly experience travel and culture, reflecting the nature of the airline. This year, English audiobooks were added to assist with language learning.
The completed audiobooks, along with reading assistance devices, will be distributed to children from underprivileged backgrounds, along with 400 storybooks (50 sets in total) that are similar to the audiobooks.
One cabin crew member from Korean Air stated, "Knowing that my voice will reach children through the audiobooks made me read each part with more care. I hope that children who usually have difficulty accessing books can discover a new world through the audiobooks we created."
Meanwhile, Korean Air is set to merge with Asiana Airlines in December. Following this, Jin Air, Air Busan, and Air Seoul aim to transform into a unified low-cost carrier by the first quarter of next year.
* This article has been translated by AI.
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