Shinhan Bank has released a new advertisement for its 'Shinhan Love for Country Card,' featuring Yuna from the girl group ITZY, along with actors Gong Min-jung and Lim Sung-jae.
The bank announced that the ad, produced by the content creation company Dolphin Kidnappers, will be showcased starting August 14 on YouTube and major digital media platforms.
Set against the backdrop of the filming location, the advertisement captures Yuna's transformation as she becomes increasingly immersed in her role, evolving into a 'soldier to the core.' Gong Min-jung, playing the role of the client, and Lim Sung-jae, portraying the director, react with surprise to Yuna's transformation, delivering a message of respect and support for military personnel through a surprising narrative twist.
The 'Shinhan Love for Country Card' is a debit card that offers financial and lifestyle benefits throughout the military service process, from military service examinations to active duty and reserve forces. Benefits include discounts at military marts (PX), public transportation, and free accident insurance during service.
In addition to the main advertisement, Shinhan Bank plans to release related digital content, including interviews with the cast, a military song music video, and shorts. The bank will also expand its campaign by presenting military-related content offline in conjunction with online advertising.
From August 14 to 20, a pop-up store themed 'Military Supply Store' will operate at the Yongsan Station concourse in Seoul. The store will offer limited-edition merchandise in collaboration with model Yuna and host various on-site events.
A Shinhan Bank representative stated, "Through creative and unpredictable content, we aim to familiarize the public with the Love for Country Card while expressing our respect and support for South Korean soldiers. We will continue to expand benefits and services that provide practical assistance to military personnel's financial lives."
The bank announced that the ad, produced by the content creation company Dolphin Kidnappers, will be showcased starting August 14 on YouTube and major digital media platforms.
Set against the backdrop of the filming location, the advertisement captures Yuna's transformation as she becomes increasingly immersed in her role, evolving into a 'soldier to the core.' Gong Min-jung, playing the role of the client, and Lim Sung-jae, portraying the director, react with surprise to Yuna's transformation, delivering a message of respect and support for military personnel through a surprising narrative twist.
The 'Shinhan Love for Country Card' is a debit card that offers financial and lifestyle benefits throughout the military service process, from military service examinations to active duty and reserve forces. Benefits include discounts at military marts (PX), public transportation, and free accident insurance during service.
In addition to the main advertisement, Shinhan Bank plans to release related digital content, including interviews with the cast, a military song music video, and shorts. The bank will also expand its campaign by presenting military-related content offline in conjunction with online advertising.
From August 14 to 20, a pop-up store themed 'Military Supply Store' will operate at the Yongsan Station concourse in Seoul. The store will offer limited-edition merchandise in collaboration with model Yuna and host various on-site events.
A Shinhan Bank representative stated, "Through creative and unpredictable content, we aim to familiarize the public with the Love for Country Card while expressing our respect and support for South Korean soldiers. We will continue to expand benefits and services that provide practical assistance to military personnel's financial lives."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.