The 2026 Global Music Fair (MU:CON 2026) will take place from September 2 to 4 at the Cube Convention Center in Sangam-dong and the Yongsan Children's Garden, according to the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency on August 26.
Now in its 15th year, MU:CON supports domestic musicians and music and entertainment companies in their international expansion while providing business and networking opportunities for industry professionals.
On September 2 and 3, performances will be held on two stages (600 and 200 seats) at the Cube Convention Center, and on the final day, September 4, artists will perform on an outdoor stage (500 seats) at the Yongsan Children's Garden. A diverse lineup of musicians, including Say My Name, Classy, Kiras, and Sanmanhan Siseon, will take the stage.
Conferences addressing key issues in the music industry and changes in the global market will be held from September 2 to 4 at the Cube Convention Center.
Keynote speaker Kim Jaejoong, CEO of INKODE, will present on the topic 'From Superstar to Architect of the K-Music Ecosystem.' He will share insights on the changes in the K-pop ecosystem based on his experience transitioning from an artist at a major agency to a producer who discovers and nurtures new talent.
A special panel discussion will also focus on strategies for entering the rapidly emerging Indian market, featuring key figures from India's entertainment industry, including Pooja Singh Gozral, Vice President of T-Series, the leading label in the Indian music market.
On the final day, September 4, the MWM Conference, in collaboration with the Korea Popular Music Industry Association, will take place. Dora Jin, General Manager of Tencent Music, will participate in open sessions and panel discussions on topics such as the era of AI transformation (AX) and AI-generated music.
Kim Yoon-ji, head of the Korea Creative Content Agency, stated, 'As MU:CON celebrates its 15th anniversary, we will actively support it in establishing itself as the center of K-music business, helping promising domestic musicians and music companies discover new business opportunities and continuously expand into international markets.'
* This article has been translated by AI.
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