Oasis Market is integrating interactive artificial intelligence (AI) throughout the shopping process, from product recommendations to payment, delivery tracking, and customer inquiries. The strategy aims to enhance customer convenience in purchasing fresh produce.
On August 27, Oasis Market announced the launch of 'MAY Season 2,' a complete overhaul of its interactive AI shopping assistant. A key feature of MAY Season 2 is its real-time integration with the main shopping cart. In the previous Season 1, customers had to use a separate cart for AI-recommended products, but in Season 2, items selected in the chat window are immediately added to the official cart for direct payment.
Accessibility has also been improved. A floating button has been placed on the right side of the Oasis Market app screen, allowing users to call the AI assistant at any time during their shopping experience.
A new 'Live Talk' feature enables real-time voice and text communication. When users ask for dinner suggestions or request vegetables that pair well with pork belly, the AI analyzes their requests and recommends relevant products, adding selected items directly to the cart.
Additionally, users can check their recent orders and handle inquiries about missing deliveries, product defects, or refunds through the chat window. Frequently used features such as time-limited deals, special prices, additional orders, and early morning deliveries are available as quick buttons.
An Oasis Market representative stated, "MAY Season 2 focuses on creating a customer-centric interactive shopping environment through easy execution via the floating button and integration with the main cart. We will continue to enhance AI technology to provide a smarter fresh produce shopping experience."
Meanwhile, Oasis Market reported a second-quarter operating profit of 6.95 billion won, a 95.5% increase compared to the same period last year. The cumulative operating profit for the first half of the year also rose by 55.3%, with an operating profit margin of 5.5%.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.