Hyundai Department Store has completely revamped the 10th floor of its Trade Center location into a space that combines dining and relaxation.
On August 30, Hyundai Department Store announced the grand reopening of the 10th floor, themed "Everything You Dream of in the City."
At the center of the 10th floor is 'EP.1,' a 813-square-meter (approximately 246 pyeong) area designed as a relaxation space connecting various restaurants, featuring lighting inspired by the aurora and a signature scent.
EP.1 connects to the 11th-floor outdoor garden, 'Novas Park,' which operates from 10:30 a.m. to 10 p.m. and offers a different atmosphere at night with lighting and music.
The food offerings have also been significantly revamped. A highlight is 'Itali,' a 690-square-meter (approximately 209 pyeong) Italian restaurant, marking its first appearance in the Gangnam area after locations in Pangyo and The Hyundai Seoul.
Itali serves wood-fired pizza, aged steak, pasta, and café and bakery items, utilizing a Spanish 'Josper charcoal oven' for some dishes.
The Trade Center's Itali is the first location to feature wood-fired menu items, offering around 20 types of pizza and steak.
Hyundai Department Store's own café brand, 'Till White,' has also been reintroduced as an all-day brunch spot. Chef Yoo Gi-young from 'Pommo' contributed to the menu, which includes 15 items such as tomato chicken soup, kimchi fried rice, and salads.
The store has also attracted international chefs and renowned local eateries. Notable additions include 'Nishimura Ramen,' a ramen shop by Michelin-starred chef Takahito Nishimura from Fukuoka, 'JS Garden Sanghwa,' which reinterprets Hunan home cooking, and 'Bando Katsu,' a popular tonkatsu restaurant from Busan.
Lee Seung-won, the executive director of Hyundai Department Store's Trade Center location, stated, "Through this renovation, the 10th floor has transformed into a sensory space where luxury lifestyle and culinary experiences can be enjoyed in one place. We aim to establish it as a luxury lifestyle space in the city where people can shop, enjoy, experience, and find inspiration."
* This article has been translated by AI.
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