Coway is lowering rental fees for its entire Virex product line, including beds and massage chairs, to $10 per month for up to 15 months, targeting the fall moving and wedding season. This strategy aims to reduce the initial rental burden for high-end products, expand the Virex customer base, and enhance cross-selling with existing eco-friendly appliances.
The company announced on August 31 that it will hold the 'Virex Festa' for two months, ending on October 27, featuring all products from its sleep and healing care brand, Virex.
The promotion includes mattresses, frames, massage chairs, and medical devices, as well as premium items like the new R-series stretching motion bed and M-series massage mattress bed and smart mattress. New rental customers will benefit from the $10 monthly rental fee based on their contract duration.
Coway is also offering discounts on eco-friendly appliances. Customers who rent key products such as the Icon Ice Water Purifier Mini, Icon Water Purifier 3, and Lulu The Manor Bidet from the official online store will receive half off their rental fees for up to 18 months.
Customers who order recommended Virex products online will receive a cosmetics set, and a separate event will give away pots to 300 randomly selected eco-friendly appliance buyers.
The event will be available across all online and offline channels. A company representative stated, 'As demand for premium beds and healing appliances increases, we have strengthened price benefits to allow customers to experience Virex products directly.'
* This article has been translated by AI.
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