Sonosquare announced that sales at its Sonoseason brand store increased by 36% this summer compared to the same period last year. This figure is based on cumulative sales from July 1 to August 27.
Notably, sales surged by 51% during the second week of August (August 10-16), which included the Liberation Day holiday.
This growth is attributed to customers purchasing products they experienced in hotel rooms. Guests were able to try out items in their rooms and then revisit the Sonoseason brand store to make purchases.
Sonosquare is gradually supplying mattresses and bedding to guest rooms across Sonointernational hotels and resorts, where products are also sold in brand stores located within the hotels and resorts.
The most popular items during the summer were bedding and pillows, which accounted for 70% of total sales at the Sonoseason brand store. Bed mattresses followed with 20%, and frames made up 5%.
Sonosquare plans to enhance the product lineup and experiential elements to further develop the Sonoseason brand store as a key sales channel. A company representative stated, "Customers have responded positively to the ability to see and purchase Sonoseason products directly in the hotel brand store after using them in their rooms," adding, "We will continue to strengthen the competitiveness of our brand stores."
* This article has been translated by AI.
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