Incruit, a leader in the digital transformation of the recruitment market, is enhancing its capabilities as a human resources (HR) tech company by leveraging artificial intelligence (AI). Since launching the first internet recruitment system in South Korea in 1998, Incruit has accumulated 28 years of recruitment data and HR expertise, which it plans to integrate with AI to innovate the entire recruitment process.
Recently, Incruit introduced its recruitment and career-focused AI, 'Navi.' Unlike simply applying general AI to recruitment services, Navi is developed based on the recruitment data and HR know-how that Incruit has amassed over the years.
The name 'Navi' encompasses three meanings: 'My Vision,' 'Navigate,' and the 'Butterfly Effect.' 'My Vision' signifies the aim to help job seekers discover their potential and find career direction. 'Navigate' indicates the intention to provide optimal guidance to companies and job seekers in the rapidly changing recruitment market. The concept of the 'Butterfly Effect' reflects the desire to create significant changes in the recruitment market through small adjustments facilitated by AI.
Incruit plans to enhance recruitment efficiency and fairness using Navi. By automating repetitive recruitment tasks with AI, the company aims to reduce time and personnel burdens, allowing HR professionals to focus on core tasks such as evaluating candidates' capabilities and communication.
Job seekers will benefit from a consistent recruitment experience based on standardized criteria and personalized career support. For new job seekers, the AI service 'New Navi' offers a recruitment calendar that displays job postings for entry-level and internship positions, as well as information and schedules for large corporations, public enterprises, and mid-sized companies. It also features a 'Support Board' function to manage application statuses. Job seekers can receive analyses of their chances of success with specific companies, assistance with writing cover letters, and interview coaching.
The application of AI extends beyond general recruitment. Incruit envisions connecting all areas of HR, from entry-level and experienced hiring to gig workers and headhunting, to create a unified ecosystem. To achieve this, Navi will be gradually implemented across various platforms, including the job portal 'Incruit,' the corporate recruitment solution 'Incruit Works,' the gig worker platform 'New Worker,' and the headhunting platform 'Sherlock N.'
Incruit is also accelerating the restructuring of its AI transformation (AX) organization. Recently, it established the position of 'AX Leader' and formed a project group of about ten members. This team will work alongside the technology research institute to enhance the AI recruitment engine and integrate it into existing services. The strategy aims to build AI competitiveness by not only utilizing external AI solutions but also accumulating internal data and technological capabilities.
Incruit's AI transformation goes beyond merely adding new AI services. The core objective is to utilize the recruitment data accumulated over 28 years as a key asset, deeply embedding AI into the organization, technology, and existing services to fundamentally change how HR operates.
Seo Mi-young, CEO of Incruit, stated, "Navi is the result of Incruit's long-standing accumulation of recruitment data and expertise." She emphasized, "Through AI technology, we will accelerate the AX of the recruitment market, enabling both companies and job seekers to experience enhanced connection value and growth opportunities while continuing HR innovation."
* This article has been translated by AI.
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