Samsung Electronics is partnering with Korea Electric Power Corporation (KEPCO) to promote efficient energy consumption.
Starting September 1, Samsung will operate a two-month pilot program for a 'Smart Appliance Cashback' initiative. The program aims to encourage the use of appliances during peak renewable energy generation hours.
The cashback benefits apply when operating four designated appliances—washing machines, dryers, dishwashers, and clothing care systems—between 11 a.m. and 2 p.m. on weekends and holidays. Participants can receive 100 won per kWh of electricity used, with a maximum cashback of 300 won per hour. The accumulated cashback can be applied as a discount on electricity bills or refunded.
The program enhances convenience through integration with the SmartThings app. Users can complete their application by clicking the cashback link in the 'Energy' service under the 'Life' tab, followed by agreeing to share device usage data.
Additionally, the app's scheduling feature allows users to automatically operate their appliances during the cashback hours.
Samsung is also actively expanding its energy partnerships abroad. Recently, it launched a service in collaboration with Italy's Enel, offering customers who purchase washing machines up to 180 kWh of free washing electricity for two years. In the UK, Samsung introduced a 50% discount on weekend electricity rates in partnership with British Gas.
In May, Samsung became the first domestic company to sign the European Union's Code of Conduct for Energy Efficiency in Smart Appliances, further solidifying its global energy cooperation efforts.
* This article has been translated by AI.
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