Hyundai Motor Company is hosting a joint festival with auto clubs to celebrate the first anniversary of Hyundai Motorstudio Seoul.
On September 5, Hyundai Motorstudio Seoul will hold the 'Hyundai Motorstudio Playground' in collaboration with various auto clubs, the company announced on September 2.
Since its renovation last year, Hyundai Motorstudio Seoul has transformed into a community space that encompasses diverse automotive cultures beyond brand boundaries. It has evolved from a simple exhibition space into an 'automotive playground' that covers the history, culture, and future of automobiles.
In the past year, over 20 automotive community events focused on themes such as classic cars, sim racing, die-cast models, and mini cars have been held, attracting more than 110,000 visitors.
For the anniversary event, seven clubs that have participated over the past year will be involved. Outside the building, 'Classic Car Korea' and the pony club 'Team Pony' will showcase various classic cars at scheduled times for visitors.
On the first floor, club members will display custom die-casts, model kits, and dioramas they have created. The second floor will feature a model kit assembly class hosted by the model club 'Beginners' Model Kit.'
The third floor will host a sim racing lap time challenge organized by the sim racing club 'Assetto Corsa Cafe.' On the fourth floor, 'Diecast Korea' will exhibit and sell a variety of die-cast models.
On the fifth floor, the mini car racing club 'Mini Car Boom, Once Again!' will conduct mini car races. The event is designed to be family-friendly, allowing both adults and children to experience automotive culture together.
Also on this floor, the automotive community 'WRD' will operate a showroom and merchandise sales area themed 'Car Enthusiast's Room.' A trunk market and snack lounge will be available on the rooftop.
Jisung Won, Vice President of Hyundai Motor's Brand Marketing Division, stated, "Hyundai Motorstudio Seoul will continue to be a space where anyone who loves cars can enjoy, and it will remain an open space that embraces diverse automotive tastes without boundaries."
Hyundai Motorstudio Seoul has been located in Gangnam, Seoul, since 2014. The interior features a car bookstore, relaxation and exhibition areas, and membership spaces.
* This article has been translated by AI.
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