Hotel Shilla is set to launch the Silla Monogram in Hanoi, Vietnam's capital. Following its first overseas venture in Da Nang in 2020, the company has chosen the new urban area of Hanoi, which is becoming a hub for global businesses and office facilities. The hotel will adopt a management contract model to reduce initial investment burdens and rapidly expand its international presence.
On September 20, Hotel Shilla announced that it will open the five-star 'Silla Monogram Hanoi Westlake' on October 23 in Star Lake, Hanoi. This will be the fourth Silla Monogram hotel, following locations in Da Nang, Gangneung, and Xi'an, China, and the second in Vietnam.
The Silla Monogram brand combines the operational expertise gained from 'The Shilla' with local culture and lifestyle. The first hotel opened in Da Nang in 2020, followed by expansions to Gangneung in July 2022 and Xi'an in February 2023.
A notable aspect of the Hanoi location is its strategic position. Star Lake is a newly developed area situated between downtown Hanoi and Noi Bai International Airport, concentrating administrative, business, and residential facilities. With government offices relocating and a diplomatic district being established, the area is emerging as a new business hub.
The hotel is approximately a 20-minute drive from Hanoi's central business district and major industrial complexes. Hotel Shilla aims to secure business travelers and corporate clients based on this advantageous location, expanding the Silla Monogram's footprint in northern Vietnam's hotel market.
The operational model will be similar to existing overseas Silla Monogram hotels, where Hotel Shilla provides brand and operational capabilities rather than owning real estate. This approach allows for reduced initial investments while expanding its hotel portfolio internationally.
Silla Monogram Hanoi Westlake will feature a total of 319 rooms, incorporating a three-dimensional design inspired by Vietnam's terraced rice fields throughout the building and spaces, modernizing local aesthetics. The top-floor 'Signature Suite' offers views of the Hanoi skyline.
The hotel will also include five dining options, such as the all-day dining 'Dining M' with 234 seats, a bakery café 'Pastry M', a Korean restaurant 'Jinji', a Chinese restaurant 'Hasunko', and a rooftop bar 'Bar M'. The Korean restaurant Jinji will have six separate spaces designed for business meetings and small events.
On the 35th floor, the 'Monogram Lounge' overlooks West Lake, offering breakfast, afternoon tea, and happy hour services, along with a separate meeting room. Additional facilities include a banquet hall, indoor and outdoor swimming pools, and a spa, catering to both business travelers and leisure tourists.
A representative from Hotel Shilla stated, "This new global hub combines Vietnam's growth potential with Hotel Shilla's service competitiveness. We aim to establish ourselves as the representative hotel of Hanoi with differentiated services."
* This article has been translated by AI.
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