Paris Baguette announced that Kang Shin-bong, former Vice President and head of the D2C center at Samsung Electronics, has been appointed as the new CEO. Kang is expected to be officially appointed following a board resolution.
Kang has a diverse background, having worked at the Boston Consulting Group (BCG), eBay, Delivery Hero Korea, and Samsung Electronics, gaining experience in strategy, platforms, and consumer business.
At eBay, he oversaw the Cross Border Trading (CBT) business for the Asia-Pacific region, leading cross-border e-commerce initiatives. He later served as CEO of Delivery Hero Korea, where he restructured the organization and drove business growth for the food delivery platform Yogiyo.
Most recently, he was the head of the D2C center at Samsung Electronics' global marketing division, where he was responsible for expanding direct-to-consumer strategies and improving customer experience through data-driven marketing.
Paris Baguette plans to leverage Kang's expertise in consumer, platform, and global business to enhance its existing business structure and identify new growth opportunities.
A representative from Paris Baguette stated, "Kang Shin-bong, our new CEO appointee, possesses management experience that encompasses consumer, platform, and global business, along with change management capabilities. We expect him to strengthen the competitiveness of our existing business and expand our foundation for future growth through customer and market-centered innovation."
* This article has been translated by AI.
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