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  Film ‘The Man Who Lives With the King’ Drives Renewed Sales of 1928 Novel on King Danjong The popularity of the film ‘The Man Who Lives With the King’ is spilling beyond theaters into publishing and other off-screen consumption. The 1928 novel has been reissued and entered bestseller rankings, while sales of children’s history books tied to King Danjong have surged, showing how the box-office hit is driving demand for related historical content. According to Kyobo Book Centre’s bestseller list for the first week of March released Friday, Saeum’s reissued edition of , publishe March 13, 2026
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  KGM Deepens Vietnam KD Partnership, Eyes Wider Southeast Asia Exports KG Mobility, or KGM, said Friday it met with Kim Long Motors, a unit of Vietnam’s FUTA Group and its KD partner, to inspect the production site and discuss detailed cooperation plans as it prepares to enter the Vietnamese market. The meeting was held March 11 (local time) at FUTA Group’s headquarters in Da Nang, in central Vietnam. Attendees included KGM Chairman Kwak Jae-sun; Kwon Kyo-won, head of KGM’s business division; FUTA Group Chairman Nguyen Huu Luan; Mai Tien Phat, president of March 13, 2026
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  Hyundai Sungwoo Group Expands Indigo Junior Program to Develop Young Racing Drivers Hyundai Sungwoo Group said it is continuing to back promising drivers through its Indigo Junior Program, an initiative aimed at expanding South Korea’s motorsports base and developing the next generation of racing talent. The group said it held a sponsorship signing ceremony March 9 at the Indigo Camp in Bundang, Gyeonggi Province, with drivers Kwon O-tak and Shin Ga-won. Under the agreement, the two will receive support from Hyundai Sungwoo Group and Solite Indigo Racing, including techn March 13, 2026
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  Mercedes-Benz Korea Launches Collaboration Program With Chef Sohn Jong-won Mercedes-Benz Korea said Friday it will work with fine-dining chef Sohn Jong-won on a brand collaboration program called “Mercedes-Benz Mate.” The company described “Mercedes-Benz Mate” as a project designed to present its brand values in a more approachable way through collaborations with people who show their own philosophy and lifestyle in their fields. Sohn oversees a French dining restaurant and a Korean restaurant, and both have earned one Michelin star. Mercedes-Benz Korea said March 13, 2026
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  Hanwha Aerospace, Krafton to Co-Develop Physical AI, Explore Joint Venture Hanwha Aerospace said it will work with Krafton, the maker of “PUBG: Battlegrounds,” to jointly develop physical AI, a field focused on AI that operates in real-world environments. Hanwha Aerospace said Friday it signed a memorandum of understanding with Krafton covering joint development of AI technology and plans to explore establishing a joint venture. The companies said they will proceed in stages, including joint R&D on core physical AI technologies, reviews of demonstration and March 13, 2026
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  KB Financial Holds Group Information Security Council to Strengthen AI Security KB Financial Group said Friday it held its first-quarter Group Information Security Council meeting to help build a safer financial environment. Information security executives from the holding company and 11 affiliates attended, along with Choi Seok-mun, a vice president who serves as the holding company’s compliance officer. Under the group’s information security operating guidelines, the council functions as a control tower for setting strategy, making decisions on key issues and 추진i March 13, 2026
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  South Korea to Offer 43.75 Billion Won in Loans, Guarantees for Arts Businesses The South Korean government will supply funding to help arts businesses grow through new loan and guarantee programs. The Ministry of Culture, Sports and Tourism and the Arts Management Support Center said Friday they will launch loans and guarantees totaling 43.75 billion won to strengthen the foundation for growth in the arts industry. The loan program will be carried out with NH NongHyup Bank and Hana Bank, while the guarantee program will be run with the Korea Technology Finance Corp March 13, 2026
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  Air Premia Launches Networkwide Spring Fare Sale, U.S. Round Trips From 605,600 Won Air Premia said Thursday it will run a networkwide spring travel promotion, offering discounted fares on all routes. The sale runs from March 16 to 29 and covers Wide Premium and economy-class tickets, starting from promotional base fares. For U.S. routes, round-trip totals including fuel surcharges and airport taxes start at 2,998,200 won for Wide Premium to Washington, D.C.; 1,698,200 won to New York; 1,463,200 won to Los Angeles; 1,363,200 won to San Francisco; and 1,295,600 won to H March 13, 2026
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  OIMU’s “San 239” Wins Bronze in 2026 World’s Most Beautiful Book Contest <San 239> (publisher OIMU, designer Shin Sohyeon) won a Bronze Medal in the 2026 World’s Most Beautiful Book competition, the Korean Publishers Association said on the 13th. The Bronze Medal ranks fourth, after the top Golden Letter award and the gold and silver medals. The “World’s Most Beautiful Book” competition is jointly run by Germany’s Stiftung Buchkunst and the Leipzig Book Fair. <San 239> is a small book measuring 50 millimeters wide, 68 millimeters tall and 20 milli March 13, 2026
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  BTS-Linked Museum Projects Spotlight Silla Bell and Korean Painting Catalog With BTS set to return on the 21st, the group is drawing fresh attention to Korea’s traditional culture, including museum projects tied to the band. After a National Museum product line known as “Muetts” linked BTS with the famed King Seongdeok bell, a new catalog of Korean paintings produced with a donation from BTS leader RM has also put cultural heritage in the spotlight. According to the cultural sector on the 13th, visitors to Gyeongju National Museum can experience the bell’s sound March 13, 2026