Aju Press - Asia News Hub

Journalist

Joonha Yoo유준하

ReporterCOEX Sejong Center for the Performing Arts & Music, Culture, Entertainment, Automotive

Joonha Yoo is a bilingual journalist at AJU Press (AJP), covering music, culture, entertainment and Korea’s automotive industry.
Raised in Fort Collins, Colorado, he often writes from the scene, bringing firsthand detail to stories ranging
from BTS comeback concerts to unique cultural events that catch the world's eye. "I write from the scene, not from the sidelines."

Latest by Joonha Yoo

Netflix rolls out mobile-first updates to make content discovery easier SEOUL, June 11 (AJP) - Streaming giant Netflix on Tuesday showcased new product and technology updates designed to help users find content more easily, with a focus on mobile viewing, personalized curation and gaming. The company unveiled the updates at an online Product and Technology Innovation Showcase for media in the Asia-Pacific region. Elizabeth Stone, Netflix's chief product and technology officer, said the company's mission is "to entertain the world" and that achieving it requires combining popular content with a better member experience. "Netflix is using technology to make entertainment more personalized, immersive and interactive," Stone said. Netflix said it is building new entertainment experiences optimized for mobile devices as viewing habits continue to shift. The centerpiece is Clips, a vertical video feed that lets members discover Netflix content in a short-form, interactive format. Netflix also plans to roll out curated content collections to make it easier for users to find titles that match their tastes. On the gaming front, the company said it will add a "KPop Demon Hunters" mini-game collection to Netflix Playground, a dedicated kids app launched in April, as part of its effort to extend the viewing experience into games. 2026-06-11 15:24:30
South Korea set to face Czechia in must-win World Cup opener SEOUL, June 11 (AJP) - This year's FIFA World Cup kicked off its month-long football extravaganza on Thursday, launching the largest tournament in the sport's history. Featuring 48 teams in 104 matches hosted by three countries of Canada, Mexico, and the U.S., the quadrennial event will be staged in North America until July 19, when the final match will decide the winner. What makes it starkly different from previous World Cups is that it features three separate opening ceremonies for the first time, one in each host country. Mexico opened first in Mexico City, followed by Los Angeles and Toronto on Friday, with each ceremony taking place 90 minutes before the host country's opening match. For South Korea, however, neither its scale nor its ceremony matters as much as the urgency of the moment. Despite the country's 11th consecutive appearance since 1986, the outlook is far from rosy, with several key players sidelined by injury and questions lingering over leadership and preparation following Hong Myung-bo's late appointment as head coach. In addition, this may be the final World Cup for captain Son Heung-min of Los Angeles FC (LAFC) who has defined South Korean football for more than a decade. Grouped with co-host Mexico and South Africa, South Korea will face Czechia, better known as the Czech Republic in its first match. Mexico is widely considered the clear favorite to top the group, buoyed by home advantage and strong support from local fans, meaning South Korea must win against the Czech Republic or South Africa to advance to the next round. This is why Thursday's opener against Czechia at Estadio Akron in Zapopan, near Guadalajara, is a must-win match for South Korea, as a defeat would leave little room to recover in the next two matches. South Korea is scheduled to face Mexico on June 18 at the same venue and will play its final group-stage match against South Africa at Estadio Monterrey in Guadalupe on June 24. For South Korean footballers, the formula seems clear: beat Czech Republic, handle the pressure against Mexico, and avoid going into the final match against South Africa in a do-or-die scenario. Hong appears to be relying on familiar strategies, with Son remaining the team's attacking focal point and Kim Min-jae of Bundesliga club Bayern Munich leading the defense. Lee Kang-in of Paris Saint-Germain provides technical creativity in midfield, while Cho Gue-sung of FC Midtjylland offers a physical presence in the box. All four were named by The Athletic, the New York Times-affiliated sports outlet, among its 200 players to watch at this year's tournament. The question is whether those individuals can withstand the pressure to move beyond their strengths. Since their historic semifinal run in 2002, South Korea has repeatedly fallen short, exiting either in the group stage or at the round of 16. 2026-06-11 15:20:46
K-pop boy group CORTIS sells out North American presale for first tour SEOUL, June 11 (AJP) - Rookie K-pop boy group CORTIS has sold out all North American dates for its first tour, "PUT YOUR PHONE DOWN," during membership presales, the group's agency BigHit Music said Wednesday. CORTIS — an acronym for Color Outside the Lines — is a five-member boy group under Big Hit Music and Republic Records in the US, consisting of James, Juhoon, Martin, Seonghyeon, and Keonho debuted last year. Tickets for six North American shows, including stops in Toronto, New York, Los Angeles and San Francisco, sold out Monday, the first day of presales for fan club members. In response to demand, CORTIS added a second San Francisco show on Aug. 16. The tour will open with two shows at Inspire Arena in Incheon on July 18 and 19 before moving to North America in August. The added San Francisco date brings the tour to 14 shows across nine cities in South Korea, North America and Japan. CORTIS will also perform at Korea University's Hwajeong Gymnasium in Seoul on Aug. 22 and 23 to mark the first anniversary of its debut, before wrapping up at Pia Arena MM in Kanagawa, Japan, from Sept. 4 to 6. Ticketing for the Incheon, Seoul and Japan shows will be announced later. Separately, CORTIS is scheduled to perform at Lollapalooza Chicago from July 30 to Aug. 1. BigHit Music said the group will be the only K-pop boy group on this year's lineup. The sold-out presale comes as CORTIS continues promotions for its second EP, "GREENGREEN." The album's lead single, "REDRED," topped major Korean music charts including Melon and Bugs and has remained on Spotify's daily chart for 48 consecutive days, according to BigHit Music. The group's monthly listeners on Spotify reached a high of 12 million as of Thursday, with listeners in the United States making up the largest share. "GREENGREEN" also debuted at No. 3 on the Billboard 200 on May 23 and stayed on the chart for four consecutive weeks. CORTIS has also drawn attention for "ACAI," another track from the EP. The music video surpassed 10 million views on YouTube on Tuesday, 30 days after its release on the HYBE Labels channel. All five members took part in the song's creation, with Martin and Seonghyeon credited as producers. 2026-06-11 14:50:19
Tesla Model Y Tops Korean Electric Vehicle Market, Displacing Domestic Brands Tesla's Model Y became the best-selling passenger car in South Korea in May, marking the first time a foreign vehicle has topped the monthly sales rankings in the country. In May, 8,762 units of the Model Y were sold, surpassing the Kia Sorento (7,836 units) and Hyundai Grandeur (5,183 units). This is a notable shift in a domestic market long dominated by Hyundai and Kia, indicating a change in consumer preferences during the transition to electric vehicles. Elon Musk, Tesla's CEO, drew attention last month with a post on X (formerly Twitter) stating, "Korea is Awesome," which many interpreted as a reflection of Tesla's remarkable sales achievements in the South Korean market. The brand's overall performance was also impressive. Tesla sold 10,866 vehicles in South Korea in May, securing the top spot among foreign car brands. Cumulative sales from January to May reached 45,020 units, nearly 3.5 times the 12,835 units sold during the same period last year. This suggests that Tesla is rapidly expanding its influence in the domestic electric vehicle market beyond just the success of a single model. Traditionally, imported vehicles have been viewed as premium products with high purchase, maintenance, and repair costs in South Korea. In contrast, Hyundai and Kia have maintained a strong foothold in the domestic market due to their extensive service networks, high resale values, relatively low maintenance costs, and familiar driving experiences. Consumers have often preferred domestic brands for their ease of management and lower repair costs. However, as the transition to electric vehicles accelerates, this dynamic is changing. Consumers are now considering factors beyond brand loyalty and service networks, such as charging convenience, software performance, post-subsidy purchase prices, and operating costs. The Model Y has become more competitively priced after applying domestic electric vehicle subsidies. Some trims are now priced comparably to domestic electric SUVs and mid-sized internal combustion vehicles. Unlike the past perception of imported cars as "expensive," the Model Y has emerged as a realistic option when considering subsidies and lower operating costs. Charging infrastructure has also played a crucial role. In South Korea, where apartment living is more common than single-family homes, many consumers find it challenging to utilize personal garages or dedicated chargers. Consequently, the accessibility and convenience of public charging networks significantly influence purchasing decisions. In this context, Tesla's Supercharger network and integrated vehicle-charging ecosystem have alleviated concerns for first-time electric vehicle buyers. Features such as locating charging stations, managing charging status, and vehicle software integration differentiate Tesla from its competitors. For consumers with limited experience in electric vehicle ownership, the simplicity and predictability of the charging process are critical factors. Kim Min-sun, a 37-year-old designer who purchased a Model Y earlier this year in Seoul, stated, "Charging convenience was my most important criterion. In Korea, it's not easy to charge directly from a personal garage, so I had to carefully consider the charging network." Kim, who previously drove a Hyundai Grandeur, noted that fuel cost differences also influenced her decision. "It's much cheaper than driving a gasoline car," she said, adding, "When I compared fuel and charging costs, the difference was significant." Tesla's brand recognition is another advantage. For many South Korean consumers, Tesla represents the electric vehicle market, much like Apple symbolizes the smartphone industry. Despite Hyundai, Kia, and Chinese manufacturers rapidly expanding their electric vehicle lineups, Tesla's status is not easily replaceable. The growing importance of software experience in electric vehicle purchases also works in Tesla's favor. While traditional vehicles were primarily evaluated based on engine performance, ride comfort, and maintenance convenience, electric vehicles are now assessed on range, charging speed, in-car software, wireless updates, and infotainment experiences. Tesla has established a strong reputation in these areas. Chinese electric vehicle manufacturer BYD entered the South Korean passenger car market in January last year, leveraging price competitiveness, but still lags significantly behind Tesla. In May, BYD registered only 1,032 units in South Korea, about one-tenth of Tesla's monthly sales. While BYD is rapidly growing in the global market, it needs time to build brand recognition and consumer trust domestically. Consumer perception remains a challenge. Although interest in Chinese electric vehicles is rising, concerns about brand familiarity, after-sales service networks, and long-term reliability continue to influence purchasing decisions. This suggests that price competitiveness alone may not be enough to sway South Korean consumers. Kim Yoon-sung, a 30-year-old marketer living in Songpa, Seoul, considered BYD but ultimately chose the Kia EV4. He explained, "I didn't know much about BYD, and I had a vague aversion to Chinese cars. It's hard to pinpoint, but that feeling is definitely there." Japanese brands face their own challenges. While Toyota and Lexus have built strong trust in hybrid vehicles, they have yet to produce a pure electric vehicle that can match the demand for the Tesla Model Y in the domestic market. The image of being a hybrid leader has not seamlessly translated into the electric vehicle market. However, it is premature to conclude that Hyundai and Kia's competitiveness has been shaken by these results. Both companies continue to maintain a strong presence in the domestic market, supported by extensive service networks, flexible pricing policies, and high consumer trust. Factors such as repair costs, interior space, durability, and after-sales service remain crucial purchasing criteria for many consumers. While Tesla excels in software and charging ecosystems, concerns about vehicle maintenance and repair costs persist. Worries about repair expenses, parts replacement costs, and service center accessibility are reasons some consumers opt for domestic electric vehicles. Kim Yoon-sung also considered the Model Y but was deterred by repair costs. He said, "I've heard that Tesla has high repair costs, and that honestly made me hesitate." Ultimately, Tesla's success in May reflects not so much a direct weakening of Hyundai and Kia's dominance in the domestic market but rather a sign that the competitive standards in South Korea's electric vehicle market are evolving. Consumers are now evaluating vehicles based on a comprehensive set of criteria, including brand reputation, software, charging accessibility, operating costs, design, and after-sales service. While loyalty to domestic brands remains strong, the importance of charging ecosystems and user experiences is growing in purchasing decisions within the electric vehicle market. This shift creates opportunities for companies like Tesla, which possess a clear brand image and robust charging infrastructure, to rapidly increase their influence in the domestic market. The Model Y's status as the top-selling vehicle in May illustrates that maintaining market leadership in South Korea's evolving electric vehicle landscape may require more than just traditional strengths.* This article has been translated by AI. 2026-06-11 10:45:00
Tesla Model Y tops Korea's car market — a first for any import SEOUL, June 10 (AJP) - When Elon Musk posted "Korea is Awesome" on X last month, the comment carried more significance than it appeared. It came after Tesla achieved something no foreign automaker had managed before in South Korea. Tesla's Model Y became the country's best-selling passenger vehicle in May, with 8,762 units sold, surpassing the Kia Sorento's 7,836 units and the Hyundai Grandeur's 5,183 units. It marked the first time an imported vehicle topped South Korea's monthly passenger car sales rankings, breaking through a market long dominated by Hyundai Motor and Kia. Tesla's broader performance was equally striking. The U.S. electric vehicle maker sold 10,866 vehicles in South Korea in May, making it the country's top imported brand for the month. From January through May, Tesla sold 45,020 vehicles, roughly 3.5 times the 12,835 units recorded during the same period a year earlier. The milestone highlights how rapidly South Korea's EV market is evolving from one defined by domestic brand loyalty into one driven increasingly by technology, charging convenience and total ownership costs. For decades, foreign automakers struggled against structural advantages enjoyed by Hyundai and Kia. Korean consumers favored domestic brands for their extensive service networks, strong resale values, familiar driving characteristics and lower maintenance costs. Imported vehicles were often viewed as premium products that were more expensive to purchase, repair and maintain. The transition to electric vehicles is beginning to change those assumptions. Tesla has aggressively positioned the Model Y within South Korea's subsidy framework, allowing some variants to compete directly with domestic electric SUVs and even some gasoline-powered family vehicles after government incentives are applied. Just as important has been charging infrastructure. Unlike North America, where many EV owners charge vehicles at home, a large share of South Koreans live in apartment complexes with limited access to private chargers. Public charging convenience therefore plays an outsized role in purchasing decisions. Tesla's Supercharger network and integrated charging ecosystem have helped address one of the biggest concerns among first-time EV buyers. "Charging convenience was probably the most important factor for me," said Kim Min-seon, a 37-year-old designer in Seoul who purchased a Model Y earlier this year. "In Korea, you cannot simply plug in at home the way you might in a private garage." Kim, who previously drove a Hyundai Grandeur, said lower operating costs also influenced her decision. "It is much cheaper than gasoline," she said. "Once I started comparing fuel costs with charging costs, the difference was hard to ignore." Tesla also continues to benefit from a powerful brand advantage. For many Korean consumers, Tesla remains synonymous with electric vehicles in much the same way Apple became synonymous with smartphones. Even as Hyundai, Kia and Chinese competitors expand their EV lineups, Tesla retains the image of the company that defined the modern EV industry. That perception remains difficult for competitors to replicate. Chinese automaker BYD has gained attention since entering South Korea in early 2025 with aggressively priced electric vehicles and strong global sales growth. Yet its scale remains far smaller than Tesla's. BYD registered 1,032 vehicles in May, roughly one-tenth of Tesla's monthly total. Consumer perception remains a challenge. Chinese EV makers are becoming more visible, but concerns over brand familiarity, after-sales service and long-term reliability continue to influence purchasing decisions. Kim Yun-seong, a 30-year-old marketer in Seoul's Songpa district, said she considered BYD before ultimately purchasing a Kia EV4. "I just did not know enough about BYD," she said. "There is also still some hesitation about Chinese-made cars here. It is difficult to explain clearly, but it exists." Japanese brands face a different obstacle. Toyota and Lexus maintain strong reputations in hybrid vehicles but have yet to produce a battery-electric model in South Korea capable of generating demand comparable to Tesla's Model Y. Domestic manufacturers still retain significant strengths. Hyundai and Kia continue to benefit from extensive service networks, pricing flexibility and deep consumer trust. For many buyers, repair costs, interior space, reliability and after-sales service remain as important as software features or charging speed. Kim Yun-seong said she also considered purchasing a Tesla Model Y before choosing Kia's EV4. "I heard Tesla repair bills can be very expensive," she said. "That genuinely made me hesitate." Tesla's May performance does not signal the end of Hyundai and Kia's dominance. But it does suggest that South Korea's EV market is becoming increasingly competitive. Consumers who once defaulted to domestic brands are now comparing vehicles across software capabilities, charging access, ownership costs, design and brand appeal. That shift may represent the most important development behind Tesla's record sales. Hyundai and Kia still possess scale, loyalty and service advantages that foreign competitors struggle to match. Yet Tesla's breakthrough demonstrates that those advantages alone may no longer guarantee leadership in the electric vehicle era. For now, Tesla has moved well beyond its image as a niche imported EV brand. By placing the Model Y at the top of South Korea's sales rankings, the company has shown that even one of the world's most protected home markets is becoming contestable in the transition to electric mobility. 2026-06-10 18:05:39
Watchdog cracks down on unfair K-pop membership practices SEOUL, June 10 (AJP) - Unfair practices are rampant among paid memberships offered by major entertainment agencies and K-pop fandom platforms, the Korea Fair Trade Commission (KFTC) said on Wednesday. After surveying about 18 entertainment agencies and six fandom platform operators, the commission found a range of unfair clauses and binding terms, prompting it to request revisions, which the companies agreed to make voluntarily. Such memberships usually offer benefits like early access to tickets for concerts and fan-meet events, as well as exclusive merchandise purchases, and members-only content. According to the KFTC, these memberships are typically priced at around 50,000 won (about $34) and are often sold through global platforms dedicated to K-pop stars. The most commonly cited issue was restrictions on refunds. For example, Big Hit Music, a label under South Korean entertainment behemoth HYBE, and Starship Entertainment were among those that restricted refunds after seven days or once any membership benefit had been used. The KFTC said such terms were unfair, pointing out that fan club benefits depend heavily on an artist's activity and may vary depending on when a member joins. Under the revised terms, fans who sign up will be eligible for a full refund within seven days if they have not used any benefits. If more than seven days have passed, or if benefits have been used, agencies must refund the remaining amount after deducting a cancellation fee, usually 10 percent of the membership fee and the value of any benefits already used. The KFTC also found clauses that broadly exempted companies from responsibility, allowed services to be changed or suspended for vague "business reasons," or permitted user contracts to be terminated without clear grounds or prior notice. The KFTC also took issue with clauses that broadly exempted agencies from responsibility, allowing them to suspend or terminate services or membership benefits for vague “business reasons” without clear justification or prior notice. SM Entertainment, for instance, had a clause stating that canceling a renewed membership would not restore any remaining period from the previous membership. Other issues included clauses that allowed agencies to broadly delete user posts, automatically treat members as agreeing to revised terms, and set vague rules for handling sensitive personal data. "With the surging global popularity of K-pop, we proactively conducted the survey to identify unfair practices in relevant industries," said Kwak Go-eun, an official at the KFTC. "This will help protect consumer rights by ensuring that K-pop fans can use these services in a fairer and more transparent way as K-pop-related businesses continue to grow." 2026-06-10 14:28:42
Original Beer Company Launches First Canned Beer at GS25 Convenience Stores The Original Beer Company, known for its premium bottled craft beers, is entering the convenience store market with its first canned offerings. Starting June 11, the company will sell two types of canned beers, 'OBC Lager Helles' and 'OBC Lager Vienna,' at GS25 convenience stores nationwide. The price is set at 13,000 won for a pack of four cans. This marks the company's first foray into canned beer since its founding in 2019. Previously, it focused on premium channels such as department stores, golf courses, and specialty shops, but is now expanding its reach to mainstream consumers through convenience stores. The Original Beer Company is recognized for its champagne-style bottle design and cork-and-cage packaging. It won the top category award at the World Beer Awards (WBA) in 2022, becoming the first domestic brand to achieve this, and received a gold medal at the European Beer Star (EBS), one of the world's four major beer competitions, in 2024, highlighting its quality recognition both domestically and internationally. A company representative stated, "We aim to extend the brand experience we have built in premium channels to canned beer, reaching a broader audience. We hope to provide customers with a new beer experience through this launch." The new products consist of two lager styles. OBC Lager Helles (4.8%) is a bright golden lager featuring aromatic hops that impart herbal and floral notes with a clean finish. OBC Lager Vienna (5.3%) is brewed with Vienna malt, leaving a nutty bread aroma and a subtle sweetness, which pairs well with dough-based foods like meats and pizza, according to the company. In addition to GS25, customers can purchase the canned beers at the flagship store in Samsung-dong, Seoul, or order for pickup via Naver and KakaoTalk smart order services. Starting June 15, GS25 will also offer a limited edition 'OBC Lager Glass Set' for 24,500 won. 2026-06-10 14:27:00
Original Beer Company launches first canned lagers through GS25 SEOUL, June 10 (AJP) - Original Beer Company, a South Korean craft brewer known for its champagne-style bottled beers, will launch its first canned products through GS25 convenience stores nationwide on June 11 as it seeks to expand beyond premium retail channels and reach a broader consumer base. According to the company Wednesday, the initial lineup consists of OBC Lager Helles and OBC Lager Vienna, priced at 13,000 won ($8.5) for a four-can bundle. The launch marks the brewery's first canned beer release since its founding in 2019 and represents a significant step in its retail expansion strategy. Until now, Original Beer Company has primarily sold its products through premium venues, including department stores, golf clubs and specialty retailers. "With the launch of OBC Lager canned beer, we hope to offer consumers a different kind of beer experience in a more accessible format," a company official said. Original Beer Company has gained recognition both at home and abroad. It became the first Korean brewery to win a top-category award at the 2022 World Beer Awards and later earned a gold medal at the 2024 European Beer Star, one of the brewing industry's most prestigious competitions. The company has also served as a sponsor of the Women's Tennis Association and La Liste, the international restaurant ranking guide. OBC Lager Helles contains 4.8 percent alcohol by volume and features a bright golden color with herbal and floral hop aromas alongside a clean finish. OBC Lager Vienna, brewed with Vienna malt and carrying 5.3 percent alcohol by volume, offers a richer malt profile with notes of toasted bread and a mild sweetness. The canned beers will also be available at the company's Samseong-dong flagship store in southern Seoul through in-store purchases as well as orders placed via Naver and KakaoTalk. To coincide with the launch, GS25's Wine25 Plus platform will begin selling a limited-edition OBC lager glass set from June 15 for 24,500 won. 2026-06-10 11:28:14
Global scholars gather in Gochang for annual conference to discuss longevity SEOUL, June 9 (AJP) - Global scholars and researchers from about a dozen countries on Tuesday gathered in South Korea's southwestern town of Gochang to discuss longevity and healthy aging as the world becomes increasingly toward a super-aged society. About 50 global scholars and researchers from a dozen countries gathered in South Korea's southwestern town on Tuesday to discuss longevity and healthy aging as the world increasingly moves toward a super-aged society. Their gathering includes research teams from Australia, Belgium, Brazil, China, Egypt, France, Japan, the Netherlands, and the U.S. and comes as the 30th annual meeting of the International Centenarian Consortium (ICC) began its four-day run in Gochang, North Jeolla Province. The ICC is a global academic network of research groups studying centenarians, aging and life expectancy. This year's host venue of Gochang is known as one of South Korea's areas with the highest longevity, as the small county has a population of just 50,148, with people aged 60 or older accounting for 50.3 percent, while 6,927 residents are octogenarians and 1,220 are nonagenarians. Among the highlights of the meeting will be findings from South Korean researchers who have conducted a long-term study of the country's centenarians over the past 25 years, examining various factors including genetic traits, diseases, living environments, eating patterns, diet and nutrition, and social networks. They have also studied the area's so-called "longevity belt," which covers Damyang, Gurye, Gokseong, and Sunchang to assess relative longevity among residents there, citing factors such as strong community life and social solidarity, as well as the frequent consumption of fermented foods such as kimchi and soybean paste. Yousin Suh, a professor from Columbia University known for her work on aging and longevity, is set to deliver her keynote speech, while French demographer Jean-Marie Robine will discuss global trends in human longevity. Researchers from Japan, which is known for the longest longevity in Asia, are also expected to present long-term follow-up research on those aged 105 and older. "The life stories of centenarians and relevant longevity data compiled by Chonnam National University Hospital would offer valuable insights for super-aged societies around the world," said Park Sang-chul, vice chairman of Genosis AI Healthcare, who serves as advisory chair of this year's ICC. 2026-06-09 16:51:28
SeeDevice to proceed with defamation case against Korea's public broadcaster SEOUL, June 09 (AJP) - SeeDevice Inc., a California-based developer of advanced image sensor technology, said Monday its defamation lawsuit against Korean public broadcaster KBS and KBS America will proceed to trial in a U.S. federal court. The case, pending before the U.S. District Court for the Central District of California, stems from reports aired and published by KBS and KBS America in August 2024 that SeeDevice alleges falsely portrayed its proprietary imaging technology as fraudulent and incorrectly claimed that government-funded research grants had been recovered. Founded in California in 2017, SeeDevice develops short-wave infrared image sensors based on its proprietary QMOS, or quantum-effect CMOS, technology. The company claims its sensors can capture information beyond the range of conventional image sensors and are designed for applications including artificial intelligence vision systems, medical diagnostics, industrial inspection, autonomous vehicles and semiconductor manufacturing. According to the company, Korean courts previously found no evidence supporting allegations of fraud involving its technology and rejected efforts to recover government research funding linked to the project. SeeDevice is seeking monetary damages and injunctive relief, arguing that the reports caused severe reputational harm and contributed to the collapse of business opportunities worth hundreds of millions of dollars. In a ruling issued in May, the federal court determined that SeeDevice's claims against KBS America would proceed to a jury trial, while claims against KBS would be heard by a judge, according to the company. "We are confident the proceedings will show that KBS and its U.S. affiliate misrepresented our technology and caused significant harm to our reputation and business interests," said Hoon Kim, founder and chief executive officer of SeeDevice. The company said it intends to pursue all available legal remedies and views the case as an important test of accountability for allegedly false reporting that it says damaged its commercial prospects in the United States and abroad. 2026-06-09 10:48:30