BTS is officially back, but Hybe stock plunges nearly 16% SEOUL, March 23 (AJP) - BTS may have returned in full force, but investors were in no mood to celebrate. Despite the group’s highly publicized comeback spectacle in Seoul’s Gwanghwamun on Saturday, distributed globally through Netflix, and the release of its first studio album in six years, Hybe shares tumbled sharply on Monday, the first trading session after the official return. Hybe closed down 15.55 percent at 290,500 won, a much steeper fall than the benchmar March 23, 2026

BTS week continues with back-to-back Tonight Show and Netflix documentary  SEOUL, March 23 (AJP) - BTS moved immediately into the next phase of its comeback campaign after officially returning as a full group through a livestreamed concert at Gwanghwamun on Saturday, departing for New York the following day. The K-pop superstars are set to appear on “The Tonight Show Starring Jimmy Fallon” on March 25 and 26. RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook will join Fallon in studio for their first public interview tied to a new album release i March 23, 2026

SONGZIO X BTS turns comeback stage into a living archive of Korean history SEOUL, March 22 (AJP) -SEOUL, March 22 (AJP) — BTS’s comeback stage at Gwanghwamun was not only a musical return but a carefully constructed visual manifesto, where fashion became the medium through which history, identity and future ambition converged. At the center of that statement was “Lyrical Armor,” a collaborative collection with Korean designer Songzio, which transformed the seven members into embodiments of Korea’s evolving cultural narrative March 22, 2026

BTS' comeback album and show 'ARIRANG' make a splash on Spotfiy and Netflix SEOUL, March 22 (AJP) -BTS’ first studio album in six years, “Arirang,” has opened with a blockbuster showing on Spotify, underlining the group’s enduring global pull and setting the pace for music releases in 2026. The album recorded 110 million streams worldwide on its first day, according to figures cited in the report, making it the biggest Spotify debut of the year so far and the largest opening day ever for a K-pop release on the platform. It also ran March 22, 2026

BTS Live: Packed, pushed, imperfect, yet orderly for BTS moment SEOUL, March 21 (AJP) -Two hours before BTS’s comeback concert, hundreds of fans without tickets for the free reserved seats had already formed tightly packed lines, hoping they would lead as close to the stage as possible beyond the police fence. The official seating at Gwanghwamun Plaza totaled 22,000, divided into Zone A for standing, Zone B for reserved seating and Zone C for additional seats. The rest were left to watch from around the plaza. Of March 21, 2026

BTS Live: Global fans throng merchandise booths as BTS prepares return SEOUL, March 21 (AJP) - Fans from across the globe gathered at official BTS merchandise booths in central Seoul on Saturday, marking a festive prelude to the first major performance by the group following a prolonged hiatus. The process for purchasing items, including a new lightstick for the seven-member group, was governed by a strict reservation system to manage crowds and prevent unauthorized resale. Lana Ro, 25, from Russia, bought two lightsticks—one for hers March 21, 2026

BTS returns with 'ARIRANG,' draws mixed early response despite global hype SEOUL, March 20 (AJP) — BTS’ long-awaited fifth studio album ARIRANG landed Friday to a more muted-than-expected reception, as early listeners welcomed the group’s full-member return but questioned the album’s restrained tone and artistic direction. Released at 1 p.m., the music video for the title track “Swim” surpassed 5 million views within 50 minutes, while the song quickly topped domestic charts including Melon and Bugs, followed by “Bo March 20, 2026

BTS Live D-1 : Gwanghwamun choice hinged on true identity of BTS - Korean: organizers SEOUL, March 20 (AJP) -Delving into BTS’ identity was the starting point of the comeback project, and that process ultimately led to “Koreanness” and, in turn, to the iconic setting of Gwanghwamun, organizers said Friday. “‘Why Gwanghwamun?’ was the question we heard most,” said Yoo Dong-joo, president of HYBE Music Group APAC, during a media briefing. Yoo said the historical resonance of Gwanghwamun was central to the thematic arc of &ld March 20, 2026

BTS Live D-1: Music video for SWIM surpasses four million views in thirty minutes SEOUL, March 20 (AJP) - The official music video for SWIM, the lead single from the fifth full-length album by the musical group BTS, amassed more than four million views on YouTube within thirty minutes of its 1:00 p.m. (0400 GMT) release today. This rapid digital consumption follows a nearly four-year hiatus during which the seven members completed their mandatory military service. The unprecedented interest serves as a primary indicator of the global anticipation for the March 20, 2026

BTS Live D-1: From waiting to Arirang, from Gwanghwamun to the world SEOUL, March 20 (AJP) -They are officially back as seven, with the drop of the fifth BTS full-member album ARIRANG on Friday. That simple fact is the emotional center of this comeback — bigger than chart numbers, bigger than spectacle, even bigger than the stage rising in central Seoul. After three years and nine months without a full-group album, BTS has returned with ARIRANG, carrying something both intimate and immense: the joy of reunion and the weight of time. March 20, 2026