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BTS Live: Global fans throng merchandise booths as BTS prepares return
SEOUL, March 21 (AJP) - Fans from across the globe gathered at official BTS merchandise booths in central Seoul on Saturday, marking a festive prelude to the first major performance by the group following a prolonged hiatus. The process for purchasing items, including a new lightstick for the seven-member group, was governed by a strict reservation system to manage crowds and prevent unauthorized resale. Lana Ro, 25, from Russia, bought two lightsticks—one for hers
March 21, 2026
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BTS returns with 'ARIRANG,' draws mixed early response despite global hype
SEOUL, March 20 (AJP) — BTS’ long-awaited fifth studio album ARIRANG landed Friday to a more muted-than-expected reception, as early listeners welcomed the group’s full-member return but questioned the album’s restrained tone and artistic direction. Released at 1 p.m., the music video for the title track “Swim” surpassed 5 million views within 50 minutes, while the song quickly topped domestic charts including Melon and Bugs, followed by “Bo
March 20, 2026
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BTS Live D-1 : Gwanghwamun choice hinged on true identity of BTS - Korean: organizers
SEOUL, March 20 (AJP) -Delving into BTS’ identity was the starting point of the comeback project, and that process ultimately led to “Koreanness” and, in turn, to the iconic setting of Gwanghwamun, organizers said Friday. “‘Why Gwanghwamun?’ was the question we heard most,” said Yoo Dong-joo, president of HYBE Music Group APAC, during a media briefing. Yoo said the historical resonance of Gwanghwamun was central to the thematic arc of &ld
March 20, 2026
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BTS Live D-1: Music video for SWIM surpasses four million views in thirty minutes
SEOUL, March 20 (AJP) - The official music video for SWIM, the lead single from the fifth full-length album by the musical group BTS, amassed more than four million views on YouTube within thirty minutes of its 1:00 p.m. (0400 GMT) release today. This rapid digital consumption follows a nearly four-year hiatus during which the seven members completed their mandatory military service. The unprecedented interest serves as a primary indicator of the global anticipation for the
March 20, 2026
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BTS Live D-1: From waiting to Arirang, from Gwanghwamun to the world
SEOUL, March 20 (AJP) -They are officially back as seven, with the drop of the fifth BTS full-member album ARIRANG on Friday. That simple fact is the emotional center of this comeback — bigger than chart numbers, bigger than spectacle, even bigger than the stage rising in central Seoul. After three years and nine months without a full-group album, BTS has returned with ARIRANG, carrying something both intimate and immense: the joy of reunion and the weight of time.
March 20, 2026
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BTS Live D-2: Unofficial BTS goods surge in Seoul challenging brand control
SEOUL, March 19 (AJP) - As official BTS merchandise becomes ever more expensive and ever harder to obtain ahead of the group’s comeback concert Saturday, a parallel market is emerging in Seoul and beginning to challenge the limits of brand control. In the city’s popular tourist Myeongdong and Insadong districts, unofficial BTS-themed goods have moved beyond the margins and into plain sight. Street vendors and small retailers openly display banners, printed T-shirts, ph
March 19, 2026
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BTS Live D-2 : RM and Jin urge fans safety for landmark Gwanghwamun return
SEOUL, March 19 (AJP) - Members of K-pop legend band BTS -- RM and Jin -- shared Thursday their anticipation for a long-awaited comeback while placing public safety at the center of their preparations for a massive performance in South Korea. Writing on the fan platform Weverse, the artists addressed the upcoming March 21 concert at Gwanghwamun Square, which follows the release of their fifth full-length album, "Arirang," on Friday. The messages align with the stringent
March 19, 2026
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BTS Live D-2 : Latest from Gwanghwamun - beyond and across Seoul
SEOUL, March 19 (AJP) - Seoul’s transformation ahead of BTS’s comeback is no longer confined to barricades and traffic controls. It is now unfolding as a citywide visual and behavioral shift one that is already drawing crowds into the experience before the performance begins. At Gwanghwamun Gate, visitors dressed in traditional hanbok gathered in large numbers, taking photos against the historic backdrop, an early sign that the area is already functioning
March 19, 2026
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BTS Live D-3 : BTSnomics 2.0 estimated to top $2 billion
SEOUL, March 18 (AJP) -Even before the album drop, BTS’s comeback after a nearly four-year hiatus is shaping up to be a billion-dollar blockbuster. Starting with a truly national-scale open-air performance on Saturday — expected to shut down traffic and deploy a presidential-level security presence — analysts forecast more than 3 trillion won ($2.2 billion) in economic impact from their year-long comeback agenda. Moreover, their return has accelerated the tran
March 18, 2026
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BTS Live D-3 - Latest from Gwanghwamun
SEOUL, March 18 (AJP) - Across the Gwanghwamun district, signs of tightening control are becoming visible in real time. Police barricades are being extended along sidewalks and major intersections, carving out narrow pedestrian corridors and restricting lateral movement between streets. Access points to nearby subway stations are being prepared for selective closure, while public bike docks and lockers around the area have already been suspended or sealed off.
March 18, 2026
