news highlight
Netflix puts viewer attention at center of ad strategy
SEOUL, September 18 (AJP) - Global OTT service Netflix is putting viewer attention at the center of its advertising strategy, the company said Friday. The streaming platform is also expanding programmatic ad buying and plans to offer its ad-supported plan in 27 countries next year. Park Young-sun, Netflix's industry lead in Korea, outlined the strategy at The Trade Desk's "Open Forum: Omnichannel in the AI Era" in Seoul on Thursday. "In the past, rea
September 18, 2026
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Kakao Entertainment, Disney Korea plan K-pop IP projects SEOUL, September 16 (AJP) -Kakao Entertainment and Walt Disney Company Korea have formed a strategic partnership to develop projects combining K-pop intellectual property with Disney stories and characters, Kakao Entertainment said Wednesday. The companies plan about 10 projects over the mid to long term, spanning music, content, commerce and live entertainment. Kakao Entertainment and Disney Korea will also explore other forms of cooperation, including the possible creation of September 16, 2026 -
South Korean thriller wins top prize at genre film festival in Paris SEOUL, September 16 (AJP) - Director Park Hoon-jung's action thriller "Sad Tropics," also known as "Tristes Tropiques," has won the top award at the annual L'Etrange Festival in Paris, the film's distributor said on Wednesday. The 107-minute film won the top honor, the Nouveau Genre Grand Prize, after competing in the festival's international competition, which wrapped up its two-week run last Saturday. Now in its 32nd year, the festival, September 16, 2026 -
Netflix celebrates Lee Chang-dong's Venice win with overseas film rollout SEOUL, September 14 (AJP) - Netflix is celebrating Korean director Lee Chang-dong's Venice win for "Possible Love" by rolling out his earlier films overseas. "Possible Love" won the Silver Lion Grand Jury Prize at the Venice Film Festival. "Green Fish" and "Secret Sunshine" began streaming in Italy, Britain, France, Australia and New Zealand in late August. "Peppermint Candy" and "Oasis" were added in Italy and Sp September 14, 2026 -
Lee Chang-dong takes Silver Lion 24 years after Oasis SEOUL, September 13 (AJP) - South Korea's entry for next year's Academy Awards, Lee Chang-dong's "Possible Love," won the Silver Lion Grand Jury Prize at the 83rd Venice International Film Festival on Saturday (local time), the first South Korean film to take a prize in the festival's competition section in 14 years. The award, second only to the Golden Lion, was announced at the closing ceremony at the Palazzo del Cinema on the Lido. Hours earlier, a sep September 13, 2026 -
Three domestic films set for release in time for Chuseok SEOUL, September 9 (AJP) - A slew of South Korean films are set to compete during the peak box-office season of Chuseok or Korean Thanksgiving, which begins later this month. The lineup ranges from an office drama to a historical mystery and the final installment of a long-running crime series, setting up a three-way race at the box office, which has recently been dominated by foreign big-budget films such as Hollywood's epic saga "Odyssey" and the latest installme September 9, 2026 -
'Possible Love' stirs Venice sensation with 6-minute ovation SEOUL, September 07 (AJP) - Lee Chang-dong's "Possible Love" emerged as one of the early sensations of the Venice Film Festival after drawing a six-minute standing ovation and rave reviews, putting the Korean auteur's first feature in eight years among the closely watched contenders for the Golden Lion. The Netflix-backed film premiered Sunday at the Sala Grande on the Venice Lido as part of the main competition at the 83rd Venice International Film Festival. September 7, 2026 -
'The Odyssey' reigns as Korea's biggest foreign box-office hit for 2026 SEOUL, August 31 (AJP) - Acclaimed filmmaker Christopher Nolan's epic saga, "The Odyssey" has become the highest-grossing foreign film released in South Korea so far this year. According to tickets sales data released by the Korean Film Council on Monday, "The Odyssey," which drew more than 8 million moviegoers in less than a month since its release on Aug. 5, has now surpassed the Hollywood franchise film "Spider-Man: Brand New Day," which opened a August 31, 2026 -
Netflix and Stella Artois to launch global campaign SEOUL, August 27 (AJP) - Netflix and Belgian beer brand Stella Artois will launch a global campaign tied to the second season of "The Gentlemen: The Series," Netflix said Thursday. The campaign, titled "The Gentlemen's Serve," will run in eight countries: South Korea, the United States, Britain, Canada, Brazil, Colombia, Mexico and South Africa. Netflix said it is the first brand partnership for "The Gentlemen: The Series." It is also the fi August 27, 2026 -
Lee Chang-dong's latest film picked as South Korea's Oscar entry SEOUL, August 25 (AJP) - Director Lee Chang-dong's "Possible Love" has been selected as South Korea's submission for best foreign language film to compete at next year's Academy Awards, the Korean Film Council said on Tuesday. The U.S. movie industry's biggest awards ceremony, which will celebrate its 98th year next year, will be held in Los Angeles on March 15, with each country allowed to submit one film in the Best International Feature Film category, wh August 25, 2026