Samsung unveils new Galaxy foldable lineup

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• Samsung Electronics Launches Galaxy Z Fold8 Campaign with K-Pop Group RESCENE Samsung Electronics is launching a new campaign for the Galaxy Z Fold8 in collaboration with the K-pop group RESCENE. The strategy aims to connect with female customers in their 20s and 30s by featuring artists who actively use Galaxy products.On October 27, Samsung announced the campaign with RESCENE, noting that the members have shown their affection for Galaxy products in broadcasts and daily life, and fans have consistently requested this collaboration.Previously, Samsung has conducted campaigns like 'Voices of Galaxy,' utilizing celebrities and influencers who genuinely use Galaxy products. In this campaign, RESCENE members will share their experiences with the Fold8, highlighting its design and features.The Galaxy Z Fold8 series achieved a record-breaking 1.44 million units sold during pre-sales in South Korea in July, marking the highest pre-sale figures for any Galaxy smartphone. The number of female customers aged 10 to 30 purchasing the Fold8 Ultra and Fold8 has more than doubled compared to previous models.On October 23, Samsung released teaser content featuring silhouettes of RESCENE members on its official social media, which garnered over 2 million views within a day.RESCENE recently topped the Circle Chart's digital and streaming categories in September with their song 'LOVE ATTACK.' They are set to release their fourth mini-album, 'PULSE,' on November 3.Samsung plans to continue its online and offline marketing efforts in conjunction with the promotion schedule for RESCENE's new album.Park Jeong-mi, Vice President of Samsung Electronics' Korean Marketing Team, stated, "Collaborating with true fans who genuinely love Galaxy creates the strongest impact. We will respond to the voices of fans who have been waiting for RESCENE as models and convey the appeal of the Galaxy Z Fold8 in a relatable way to female customers in their 20s and 30s."* This article has been translated by AI.
• Samsung Galaxy Z Fold8 and Flip8 Pre-Sales End Today Amid Strong Demand Samsung Electronics will conclude pre-sales for its next-generation foldable smartphones, the Galaxy Z Fold8 Ultra, Fold8, and Flip8, today at 11:59 PM. The pre-sale has been deemed a success, with over half of the customers in their 20s and 30s, indicating strong interest from younger consumers.According to industry sources, the pre-sales began on July 28 through Samsung.com. Major Samsung stores in Seoul, including locations in Gangnam and Hongdae, have posted notices to inform customers about the end of the pre-sale period.Samsung reported that more than 50% of pre-order customers are in their 20s and 30s, highlighting the growing importance of this demographic in the foldable phone market.The most popular model among this age group was the Galaxy Z Fold8, which offers the portability of a standard smartphone when closed and a tablet-sized display when opened, catering to the needs of young consumers who enjoy short-form content, webtoons, and gaming.Color preferences were also notable, with the Fold8's cream color being the most popular, followed by the Samsung.com exclusive pistachio and the signature lavender. The Fold8 Ultra saw high demand for its graphite and online-exclusive green shadow colors, while the Flip8 was favored in mint, cream, and pink.The success of the pre-sale can also be attributed to attractive purchase incentives. Customers who ordered the 256GB model during the pre-sale received a complimentary upgrade to the 512GB model, valued at 253,000 won. Buyers of the 512GB models of the Fold8 Ultra and Fold8 could upgrade to the 1TB model for an additional fee.Additionally, Samsung's efforts to ease the transition for iPhone users contributed to the strong sales. The company offers a 'Smart Switch' feature that allows wireless data transfer via QR code without the need for a separate app, as well as 'Quick Share' for file sharing across different operating systems.A Samsung representative stated, "The pre-sale has shown a rapid response from customers in their 20s and 30s, confirming their high interest in new form factors and mobile experiences. The various pre-sale benefits, including double storage, will end today, so we encourage customers considering a purchase to take advantage of these offers during the pre-sale period."* This article has been translated by AI.
• Durability Concerns Arise for Apple's iPhone Duo, Spotlight on Samsung's Galaxy Z Fold 8 Apple's first foldable phone, the iPhone Duo, is facing scrutiny over display damage reported shortly after its release, while the durability of Samsung's Galaxy Z Fold 8 is being highlighted.According to industry reports, U.S. tech outlet The Verge noted on October 23 that multiple buyers of the iPhone Duo have reported internal display damage. One Australian consumer claimed that just six hours after purchasing the device, the screen shattered after fewer than 20 folds. The damage occurred while he was demonstrating the phone to a friend, resulting in a cracking sound and damage around the hinge area. The product was exchanged at an Apple store.Issues were also revealed during durability tests conducted by popular tech YouTuber JerryRigEverything, who has 10 million subscribers. On October 24, he tested the iPhone Duo by applying sand and dust before repeatedly folding and unfolding it. Debris entered the hinge, preventing the device from closing completely. When he bent the open device in the opposite direction, green lines appeared on the internal screen, ultimately rendering it non-functional.In contrast, Samsung's Galaxy Z Fold 8 showed different results in a test conducted by the same YouTuber in August. Despite being forcefully bent in the opposite direction while held with both hands, the internal screen continued to function normally. Although the body warped slightly, the hinge and screen remained intact. JerryRigEverything's operator, Zack Nelson, praised the Fold 8's durability, likening it to 'Thanos-level durability' from Marvel movies.Independent consumer evaluations support these findings. In a rotational drop test conducted by Consumer Reports, the Galaxy Z Fold 8 showed no damage after 50 drops. Even in a more rigorous test involving 100 drops, both the screen and body operated normally.Since the launch of its first foldable phone in 2019, Samsung has consistently improved the hinge and display support structure. The Fold 8 incorporates 'Flex Titanium' technology using titanium alloy materials. This design enhances the support structure beneath the ultra-thin OLED panel, distributing pressure and impact on the screen. Samsung has stated that it conducted over 100 reliability tests on its latest foldable products, including drop and repeated folding tests.An industry insider remarked, 'For foldable phones, durability against repeated opening and external shocks is a crucial competitive edge, in addition to thinness and weight. Given that Samsung has improved its hinge and display technology over eight generations, the durability issues arising with Apple's first foldable phone have drawn attention to Samsung's accumulated technological expertise and product quality.'* This article has been translated by AI.