BTS Live D-5 : Seoul turns into citywide festival as BTS makes comeback SEOUL, March 16 (AJP) - Seoul is poised to burst into light and sound this weekend as a quarter million fans descend on the Korean capital for a comeback performance by the mega-group BTS. The concert in Gwanghwamun Square will be the first in four years, following the completion of mandatory military service by the group members. The performance will follow the release Friday of ARIRANG, BTS’ fifth studio album. All 22,000 concert seats sold out rapidly, undersco March 16, 2026

KPop Demon Hunters went Up, Up, winning 2 Oscars for Best Animated and Original Song *Updated with additional information SEOUL, March 16 (AJP) -KPop Demon Hunters turned Hollywood’s biggest night on Sunday into a K-pop celebration, sweeping two trophies at the 98th Academy Awards — Best Animated Feature and Best Original Song — as the Netflix sensation outshone heavyweight Hollywood contenders including Zootopia 2. Nearly a year after its global premiere, the animated hit — blending K-pop spectacle with Korean folkl March 16, 2026

BTS Comeback D-6: Police brace for massive crowds with heightened security SEOUL, March 15 (AJP) - With less than a week left before K-pop juggernaut BTS' massive comeback concert, security at Gwanghwamun in central Seoul will be heightened, with over 6,500 officers mobilized as part of a set of safety measures, police said on Sunday. According to the Seoul Metropolitan Police Agency, all available personnel will be deployed to the concert venue and surrounding areas to manage traffic, prevent crimes, and maintain safety, along with more than 5,400 pie March 15, 2026

BTS Comeback D-8: Concert economy visible across Gwanghwamun accommodations SEOUL, March 13 (AJP) — Hotel rooms with views overlooking Gwanghwamun Square were the first to sell out and are still sought at steep premiums as foreign fans treat BTS’s upcoming comeback concert as a once-in-a-lifetime event. “Some foreign guests ask if they can rent the hotel’s rooftop pool area to watch the concert. Some even say they’re willing to pay a rental fee as a group,” said Kim Kyllian, a manager at Somerset Palace Seoul near Gwang March 13, 2026

BTS Comeback D-8: Downtown Seoul turns into a city-scale stage  SEOUL, March 13 (AJP) — Towering buildings along Gwanghwamun are wrapped in giant BTS banners and purple-lit billboards as downtown Seoul gears up for the group’s long-awaited comeback concert next week. Across the historic boulevard, the capital is already shifting into concert mode. Restaurants are fielding bulk reservations, retailers are expanding merchandise displays and convenience stores are stacking drinks and ready-to-eat meals as fans begin arriving from acro March 13, 2026

BTS Comeback D-9 — Spotify sets Han River cruise for immersive "SWIMSIDE" fan event SEOUL, March 12 (AJP) - As BTS counts down to the release of its comeback album ARIRANG, Spotify is taking the anticipation off the screen and onto the Han River. The streaming platform is launching “SWIMSIDE,” an immersive fan campaign built around BTS’s upcoming title track “SWIM,” which is set for release with the album on March 20 at 1 p.m. KST. At the heart of the campaign is the “Spotify × BTS SWIMSIDE Cruise,” a themed even March 12, 2026

Miyeon, NOWZ set to perform at fashion-themed festival in Tokyo SEOUL, March 11 (AJP) - Miyeon of K-pop girl group i-dle and rookie boy band NOWZ will perform at Japan's "Tokyo Girls Collection," the island country's largest fashion-themed festival, according to their agency Cube Entertainment. Miyeon, along with five-member boy band NOWZ consisting of Hyunbin, Yoon, Yeonwoo, Jinhyuk, and Siyun will appear at the festival, which celebrates its 42nd year, scheduled for Thursday at Yoyogi National Stadium in Tokyo. The festiva March 11, 2026

BTS Comeback D-10 South Korea flags 1,800 resale listings for BTS concerts SEOUL, March 11 (AJP) - Korea’s culture ministry said Wednesday it had referred four suspected ticket-scalping cases involving 105 BTS concert tickets to police after identifying more than 1,800 resale listings online. The Ministry of Culture, Sports and Tourism said it found 1,868 online posts offering BTS concert tickets for resale, including duplicate listings, while monitoring major Korean secondhand trading platforms such as Joonggonara, Ticketbay, Karrot Market and Bun March 11, 2026

Hit song from K-pop anime to be performed live at Oscar night this weekend SEOUL, March 11 (AJP) - "Golden," a song from the soundtrack of Netflix's hit animated film "K-Pop Demon Hunters," will be featured at this year's Academy Awards scheduled to be held in California this weekend. According to the Academy of Motion Picture Arts and Sciences (AMPAS), Audrey Nuna, EJAE and Rei Ami, the voices behind the film's fictional girl group "Huntrix" will perform their song at the 98th Academy Awards at the Dolby Theatre i March 11, 2026

Korean games earn billions abroad but lose spotlight to K-pop SEOUL, March 11 (AJP) - South Korea's video game industry is quietly generating billions of dollars overseas, yet publishers say it remains overshadowed by the global success of K-pop and film while facing heavier regulatory and financial burdens at home. Once the flagship sector of the country's "K-content" boom, game developers complain they struggle to gain global attention or policy support despite remaining the largest content export industry. Games account March 11, 2026